Continental Tire Enters Multi-Year College Basketball Partnership
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- Created on Thursday, 11 December 2014 09:11
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Continental Tire’s newest sports partnership includes schools in six high-profile conferences.
Ft. Mill, S.C. – December 11, 2014. Continental Tire announced today, that it has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for schools in six high-profile conferences and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.
“This is a great addition to our partnership portfolio at Continental Tire,” said Travis Roffler, director of marketing for Continental Tire. “College basketball exemplifies top performance and so does Continental so it’s the perfect match. This partnership will allow us to build relationships with the millions of fiercely loyal, and passionate, college basketball fans across the country. We’re looking forward to the opportunities this platform will provide.”
The partnership includes the following IMG property schools: University of Arizona, University of Connecticut, Duke University, University of Florida, Georgia Institute of Technology, University of Kansas, University of Michigan, University of Nebraska, University of Oregon, University of South Carolina, St. John’s University, Syracuse University, and the University of Texas. Learfield property schools include: University of Louisville, University of Missouri, University of North Carolina, University of Oklahoma, University of Kentucky, Seton Hall University, University of Wisconsin, and the Big Ten Conference.
The partnership is in addition to Continental Tire’s existing partnerships with Duke University and the University of Southern California which include Continental Tire as the Official Tire Partner of each athletic department.
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Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.
Continental AG
With sales of around €33.3 billion in 2013, Continental is one of the world’s leading automotive suppliers. As a provider of tires, brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently employs around 182,000 people in 49 countries.
Media Contact
Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC 29707 Phone: +1-(704)583-8151 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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