Tate & Lyle Introduces New CLARIA® Functional Clean-Label Starches with High Performance and Great Taste
Proprietary technology of CLARIA® Functional Clean-Label Starches empowers manufacturers globally to formulate label-friendly products without compromising quality
(LONDON) – 30 September 2014 – Tate Lyle, a leading global provider of food ingredients and solutions, today launched CLARIA® Functional Clean-Label Starches. The new CLARIA® line provides manufacturers similar functionality to modified food starch plus the added benefits of a clean taste and clean label.
CLARIA® Functional Clean-Label Starches enable manufacturers to meet increasing consumer demand for simpler ingredient lists. This trend is supported by the fact that nearly 25% of new product launches globally were positioned as label-friendly in 2013 (Innova Market Insights).
‘Tate Lyle recognised the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label’, said Esther Van Onselen, Global Marketing Category Director, Texturants and Convenience Foods at Tate Lyle. ‘Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The CLARIA® line helps provide a solution to address both of these needs’.
CLARIA® Functional Clean-Label Starches outperform other clean-label starches when it comes to meeting consumer expectations for taste, texture and appearance. Internal colourimetric and sensory testing demonstrated that the CLARIA® line has a very neutral flavour profile and colour that is comparable to modified starches. This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches.
In addition to meeting high sensory standards, CLARIA® Functional Clean-Label Starches enable manufacturers to formulate with similar functionality of a modified food starch. The patent-pending technology of the CLARIA® line enables tolerance to shear, heat and acid, even under extreme conditions like ultra-high-temperatures (UHT) and homogenisation. It also demonstrates high thickening efficiency and texture consistency over time. ‘Tate Lyle’s technology is unique in the marketplace because it enables the use of a simple “starch” label and similar performance to modified starches, with a clean taste and neutral colour. The technical and scientific advancement lies in Tate Lyle’s proprietary processing, which allows the CLARIA® starch granules to remain intact throughout different processing conditions’, said Werner Barbosa, Platform Leader, Texturants at Tate Lyle.
CLARIA® Functional Clean-Label Starches are versatile across a broad range of applications and sophisticated processes including soups, sauces, dressings, prepared meals and yoghurt. The full line includes three products that have different levels of process tolerance: CLARIA® Essential, CLARIA® Plus and CLARIA® Elite.
Food and beverage manufacturers in North America, Europe, China, Australasia and Latin America can now partner with Tate Lyle to formulate with the CLARIA® line. ‘We have a world-class team of applications experts eager to co-create with manufacturers to bring the next generation of cleaner-label products to market with CLARIA® Functional Clean-Label Starches’, said Jim Carr, Director Food Applications, Tate Lyle. ‘With our extensive expertise in ingredient formulation, we can help customers solve their texture challenges across a wide range of applications’.
With the introduction of CLARIA® Functional Clean-Label Starches, Tate Lyle offers manufacturers more choice to develop label-friendly new products. The CLARIA® line forms part of a full portfolio of label-friendly solutions including SODA-LO® Salt Microspheres, TASTEVA® Stevia Sweetener, PUREFRUIT™ Monk Fruit Extract, PROMITOR® Soluble Gluco Fibre and PromOat® Beta Glucan.
For more information on CLARIA® Functional Clean-Label Starches, visit www.clariastarch.com.
About Tate Lyle Tate Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide.
Tate Lyle operates through two global divisions, Speciality Food Ingredients and Bulk Ingredients, supported by our Innovation and Commercial Development group. The Group’s strategy is to become a leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving Bulk Ingredients for sustained cash generation to fuel this growth.
Speciality Food Ingredients consists of three platforms: Texturants, which includes speciality starches and stabilisers; Sweeteners, which comprises nutritive sweeteners and a range of no-calorie sweeteners including SPLENDA® Sucralose; and the Health and Wellness portfolio, which includes speciality fibres and a salt-reduction offering. Additionally, the Food Systems business provides a wide variety of blended ingredient solutions.
Tate Lyle Bulk Ingredients includes bulk sweeteners, industrial starches and fermentation products (primarily acidulants). Corn co-products from both divisions are primarily sold as animal feed.
Tate Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2014, Tate Lyle sales totalled £3.1 billion.
For more information, visit www.tateandlyle.com. SPLENDA® is a trademark of McNeil Nutritionals, LLC.
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Media Contact Information: PRenquiries@tateandlyle.com
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