Chef Partners with Second City Communications to Announce Celebrated
Return
OMAHA, Neb.--(BUSINESS WIRE)--Jun. 10, 2014--
Chef Boyardee®, a brand of ConAgra Foods, Inc. (NYSE: CAG),
has announced the return of easy-to-open “pop top” lids on all its
canned pasta dishes, a decision made in response to strong feedback from
loyal fans. In the spring of 2013, Chef Boyardee phased out pop top lids
on its canned pastas, underestimating their popularity among consumers.
With many Chef Boyardee enthusiasts clamoring for their return, the
decision was made earlier this year to reinstate pop top lids.
“Consumer feedback has always been important to us and our fans spoke
loud and clear when we removed pop top lids,” said Mike Buick, Chef
Boyardee brand director. “We’re excited to bring these easy open lids
back and hope their return gives our fans one more great reason to buy
Chef Boyardee.”
To celebrate the return of pop top lids, Chef Boyardee has partnered
with the writers at Second City Communications to develop a collection
of humorous content for social media. The series pokes fun at the notion
of a fringe minority who will be disappointed to see pop top lids return
– sword collectors, can opener lobbyists, welders and other individuals
who may have enjoyed opening a can of Chef Boyardee using
non-traditional means over the past year. The series will debut on Chef
Boyardee’s Facebook page and Twitter feed throughout the summer.
Fans can share their enthusiasm for the return of pop top lids during a
June 12 Twitter party and throughout the campaign by using the hashtag
#poptopsareback. Chef Boyardee will also have a coupon in June 15
newspaper circulars.
The return of pop tops is another milestone in the delicious history of
Chef Boyardee. The tradition originally established by Chef Hector
Boiardi continues today with quick, convenient options for serving a
satisfying pasta dish. Beefaroni, Spaghetti and Meatballs, Ravioli and
more are available in easy-to-open cans as well as microwave cups.
For more information on Chef Boyardee, visit www.chefboyardee.com
or join us at Facebook.com/ChefBoyardee and Twitter.com/ChefBoyadee.
ABOUT CONAGRA FOODSConAgra Foods, Inc. (NYSE: CAG) is one
of North America's largest packaged food companies with branded and
private branded food found in 99 percent of America's households, as
well as a strong commercial foods business serving restaurants and
foodservice operations globally. Consumers can find recognized brands
such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew
National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®,
Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra
Foods brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug stores.
Additionally, ConAgra Foods supplies frozen potato and sweet potato
products as well as other vegetable, spice, bakery and grain products to
commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com,
an interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at www.conagrafoods.com.
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