Share Joyful Photos and Moments to Win Weekly Prizes

OMAHA, Neb.--(BUSINESS WIRE)--Apr. 15, 2014-- It may seem premature to think about berry season while much of the country is still thawing out from a harsh winter, but not for Reddi-wip. The popular brand of whipped topping made from real cream and a brand of ConAgra Foods (NYSE: CAG) is making it easy to embrace the joy of springtime berries with the #BerryJoyfulSweeps.

This season, shoppers can find specially-marked berry packaging offering $0.55 off Reddi-wip whipped topping with the purchase of Naturipe® strawberries or blueberries. The coupon also asks consumers to express their love of Reddi-wip and berries in social media by sharing, tweeting, or posting photos of joyful moments using #BerryJoyfulSweeps.

“Reddi-wip brings a bit of spontaneous joy to any moment, whether that’s a shared cup of hot cocoa inside waiting for the snow to melt or a bowl of fresh berries on a sunny patio,” said Jill Dexter, Senior Brand Manager for Reddi-wip. “We know our consumers have those moments every day, and we want them to enjoy them with us and fellow Reddi-wip fans.”

The #BerryJoyfulSweeps invites consumers to capture moments, people, or scenes that make them joyful and share them via social media using the hashtag #BerryJoyfulSweeps. From April 8 through July 7, consumers who share, tweet, or post photos in social media using the hashtag can enter the sweepstakes online for a chance to win weekly prizes, including free Reddi-wip and berry keeper produce containers, or the grand prize: a trip for two to the 2015 Watsonville Strawberry Festival in California. The grand prize winner will be selected via a random drawing from all entries received during the promotional period. More information is available via the Reddi-wip Facebook page at www.facebook.com/reddiwip or at www.berryjoyful.com.

Reddi-wip hopes to remind consumers that opportunities for joy surround them every day and can be made a little bit sweeter with the real cream goodness of Reddi-wip. With 15 calories per serving and no hydrogenated oils like some other whipped toppings, Reddi-wip can make everyday occasions into “Berry Joyful” moments, such as:

• A Morning Pick-Me-Up. In the hustle and bustle that starts the day, breakfast is a meal that often gets overlooked, but there’s no reason a bowl and spoon are required. A smoothie made with a selection of fresh berries and topped with Extra Creamy Reddi-wip is a clever way to get your family off to a delicious start.
• An After-School Treat. Daydreaming aside, a delicious surprise is in store with Strawberries on a Cloud. Simply top crunchy vanilla wafers with Reddi-wip and juicy strawberries for a less-than-100-calorie treat. The bite-sized pieces are a great reward after a busy school day.
• A Fruitful Workout. Whether it’s a gym visit in the morning or evening, chances are there’s a snack involved to get through a workout. Topping a bowl of fresh fruit with a serving of Fat Free Reddi-wip only adds five calories, giving the joy of a sweet treat after a workout!

ABOUT REDDI-WIP

Reddi-wip Whipped Topping is made with real dairy cream – not hydrogenated oils – for an unbelievably creamy flavor and with 15 calories per serving, it is a delicious way to top off your favorite fruits, desserts, and beverages. It is recognized by kids and adults alike as the joyful sound of a fun and delicious treat that brings your family running to the kitchen. It’s the sound that makes you ready for Reddi-wip. For more information, please visit us at www.reddiwip.com.

ABOUT CONAGRA FOODS

ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged food companies with branded and private branded food found in 99 percent of America's households, as well as a strong commercial foods business serving restaurants and foodservice operations globally. Consumers can find recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods brands, along with food sold by ConAgra Foods under private brand labels, in grocery, convenience, mass merchandise, club and drug stores. Additionally, ConAgra Foods supplies frozen potato and sweet potato products as well as other vegetable, spice, bakery and grain products to commercial and foodservice customers. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with easy dinner recipes and more. For more information, please visit us at www.conagrafoods.com.

Source: ConAgra Foods, Inc.

ConAgra Foods Genevieve Mazzeo, 402-240-6864 or JSH Communications Kelly Karcz, 630-932-9316 kelly@jsha.com