OAKLAND, CA - (NewMediaWire) - April 14, 2014 - How valuable would it be for PR pros to learn the latest, most effective techniques for creating and publicizing corporate social responsibility (CSR) programs and creating a gold-plated reputation for their company? PR practitioners will learn tips and proven techniques for leveraging the important CSR and sustainability work their company or client is doing in a new webinar by PR University.

PR pros who attend PR’s New CSR Frontier: Innovative Corporate Social Responsibility Strategies for Boosting Brand Equity and Proving ROI will also find out the best ways to use social media to amplify brand messages—and track whether they are being picked up. Finally, in just 90 information-packed minutes, attendees will discover dozens of new ways to measure and maximize the return on CSR and sustainability efforts.

This PR University webinar takes place on Thursday, April 24, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Lindsay Garcia, Manager, Sustainability and Public Affairs, Caesars Entertainment

Sally McConnell, Vice President, External Affairs, KaBOOM!

Kelley Schultz, Director, NA Communications, CA Technologies

Laurel Haas, Social Responsibility Manager, American Licorice Company

Michele Egan Sterne, Vice President, For Momentum

What PR pros will learn:

• Corporate Social Responsibility Boot Camp: Why CSR continues to be a top corporate priority, how to start or beef up a CSR program

• New Corporate Citizenship Trends: The latest tools and developments

• Sustainability & Green PR Update: How sustainability reporting fits into corporate citizenship initiatives—plus new tools and rules for building what’s been called the “triple bottom line”

• Choosing Causes and Program Goals: How to select the right causes or corporate CSR goals—and a checklist of “due diligence” questions to ask before green-lighting a new relationship

• Getting social: How to leverage social media tools like Facebook and Twitter to multiply the value of CSR efforts

• CSR teamwork: How to successfully motivate employees, customers and partners to enthusiastically support a brand’s CSR campaigns

• KPIs for CSR: Learn the Key Performance Indicators (KPIs) for CSR—and how to track them during the course of CSR programs

• Demonstrating ROI to the C-Suite: How to measure and evaluate CSR programs and share successes with senior executives

• CSR speedbumps: Discover the pitfalls and rookie mistakes to avoid when launching or running a CSR program

• Tips, tactics and case studies: Hear from leading CSR experts exactly how they achieved fantastic results with their CSR programs

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.