Reddi-wip® Captures Grand Ogilvy Honors and
Teams with PAM® to Sweep Food Beverage
Category
OMAHA, Neb.--(BUSINESS WIRE)--Apr. 1, 2014--
Reddi-wip® Whipped Topping and PAM® Cooking Spray,
both brands of ConAgra Foods, Inc. (NYSE: CAG), were honored at the 2014
ARF David Ogilvy Awards, recognizing companies that turn research
excellence into marketplace effectiveness. ConAgra Foods brands swept
the Food Grocery category, with Reddi-wip receiving the Gold Award and
PAM Cooking Spray taking the Silver. ConAgra Foods was the only company
to win both Gold and Silver within a single category. The awards,
presented by the Advertising Research Foundation, were especially
memorable for Reddi-wip, which also captured the top overall honor, the
Grand Ogilvy Award.
“We’re tremendously proud of the recognition given to Reddi-wip and PAM
Cooking Spray at this year’s Ogilvy Awards,” said Chris Hogan, senior
vice president for Consumer Insights. “The awards recognize how
excellence in consumer research can be leveraged to generate success in
the marketplace. We are seeing sales success on these brands, which is a
testament to their insights-driven marketing strategies.”
Reddi-wip’s award-winning entry focused on how the company boosted sales
outside the traditional holiday pie season by highlighting a different
host food, fruit. The campaign showed how Reddi-wip has the power to
transform fruit from an ordinary dish into something more exciting and,
with 15 calories per serving, consumers can enjoy this feel-good treat
every day. The campaign’s advertising creative focused on how Reddi-wip
delivers “The
Sound of Joy.”
PAM Cooking Spray effectively communicated its point of difference
against bargain-brand competition by highlighting PAM’s new 99% less
residue, non-stick formula. Consumers, many of whom were unaware of the
origins of cookware residue, could see the difference when viewing PAM’s
new formula in action against margarine and other cooking sprays. The
impact of residue was brought to life in the advertising creative
through an animated character who represents the “Ghost
of Meals Past.”
For more information on Reddi-wip, including low-calorie dessert and
smoothie recipes, visit www.reddiwip.com.
For more information on PAM Cooking Spray, including usage tips and
recipes, visit www.pamcookingspray.com.
For more information on the 2014 ARF David Ogilvy Awards, visit www.thearf.org/ogilvy-14.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest
packaged food companies with branded and private branded food found in
99 percent of America's households, as well as a strong commercial foods
business serving restaurants and foodservice operations globally.
Consumers can find recognized brands such as Banquet®, Chef Boyardee®,
Egg Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim
Jim®, Snack Pack® and many other ConAgra Foods brands, along with food
sold by ConAgra Foods under private brand labels, in grocery,
convenience, mass merchandise, club and drug stores. Additionally,
ConAgra Foods supplies frozen potato and sweet potato products as well
as other vegetable, spice, bakery and grain products to commercial and
foodservice customers. ConAgra Foods operates ReadySetEat.com, an
interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at www.conagrafoods.com.
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