Bulldog Reporter's PR University Presents a Master Class Webinar

Oakland, CA - (NewMediaWire) - March 18, 2014 - PR professionals looking to update their online newsrooms will learn how to leverage this web hub to maximize media pickup, SEO power and social media buzz in a new webinar by PR University. This workshop will outline the essential social-media integrated features that the best online newsrooms and corporate sites share … and show attendees exactly what they need to do now to bring their online presence up to speed.

PR pros who attend Online Newsroom Update: Amazing New Power Techniques for Boosting Credibility, Influence and Traffic will discover how to bridge the huge gap between what journalists expect to see on corporate sites—and what PR practitioners actually provide online, including social media-ready content. They’ll also find out how to boost communications value and maximize digital ROI for PR efforts.

This PR University webinar takes place on Thursday, April 3, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainers:

Tim Clark, Director of Optimization & Programming, NASCAR

Charlene Sarmiento, Public Relations Program Manager, Goodwill Industries International

Andy McNamara, Assistant Athletic Director for Athletic Communications, University of Oregon

Ibrey Woodall, Vice President, Web Communications Services, Business Wire

Sally Falkow, APR, President, Meritus Media; Co-developer, PRESSfeed; Blogger, “The Leading Edge”; 2009 PR Trainer of the Year

What PR pros will learn:

• New Trends: How online newsrooms are evolving to incorporate new technologies, reach wider audiences and keep pace with public expectations

• Social Media & Mobile Update: All about multimedia, streaming video, podcasts, vodcasts, RSS, mobile apps and social media widgets—and how to integrate these tools into an online newsroom to drive results

• Planning and Strategy Guidelines: Key questions to ask before launching a comprehensive online newsroom—or before upgrading an existing one for greater results, reach and ROI

• New Findings and Media Relations Essentials: How journalists really use online newsrooms versus how Web designers think they use them—and how to make a newsroom a media favorite

• Common Challenge sand Faux Pas: Why many online newsrooms fail to deliver brand consistency, traffic or measurable results … and how to make sure a newsroom succeeds from the start

• Habits of Effective Online Newsrooms: Features, traits and elements the most highly trafficked online newsrooms and websites share—plus examples and screen grabs of each

• Best Practices: Ideas to steal from the best online newsrooms in the business

• Easy Beginnings: How to leverage existing assets to get an online newsroom up to speed, including releases, backgrounders, bios, video and audio

• Online Newsroom Checklist: Which functions a newsroom must have—and which features PR can afford to cut

• Dollars and Sense: Low-cost DIY tools and out-of-the-box options—plus pricing guidelines and cost-cutting tips for working with online newsroom vendors

• Crisis Communications Update: How to incorporate rapid-response and “dark site” crisis features into an online newsroom before bad news strikes

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations skills, PR measurement, crisis communications, PR technology, social media, and the nation's most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

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