General Tire Introduces ALTIMAX™ RT43
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- Created on Friday, 01 November 2013 16:18
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General Tire’s newest all-season touring tire features two new technologies that will help provide the consumer impressive value.
Fort Mill, SC – April 30, 2013. ALTIMAX™ RT43, General Tire’s newest all-season touring tire, was unveiled at a dealer event in Uvalde, TX at the Uvalde Proving Grounds today. The ALTIMAX™ RT43 is designed to give passengers a quiet, comfortable ride, combined with year-round, all-season traction. The enhanced construction of this tire reduces tread distortion for more even treadwear and extended treadlife and ultimately, provides a remarkable value to the consumer.
“Our tire engineers have combined several technologies to give the consumer an all-season touring tire that is a notable value,” said Travis Roffler, director of marketing for General Tire. “We have married together two new technologies with our existing Replacement Tire Monitor and Visual Alignment Indicators technologies for one fantastic tire. Our team has constructed a tire that is stylish and gives the consumer a solid value while providing the performance they demand. This is important to our customers who are looking to stretch a dollar in today’s economy.”
The ALTIMAX™ RT43 will be available to the public August 1, 2013 and features two new technologies. The Peak Anti-Slip Sipe Design Technology (PASD) increases the number of biting edges for traction on slippery roads. The Low Surface Abrasion Technology (LSA) provides construction elements that reduce tread distortion as the tire rolls, resulting in less surface abrasion promoting even treadwear and extended treadlife.
Additionally, the ALTIMAX™ RT43 offers General Tire’s popular Monitor Technology including Replacement Tire Monitor (RTM) and Visual Alignment Indicators (VAI). These technologies are combined to create an all-season touring tire that will provide an extra level of confidence in the performance and value the ALTIMAX™ RT43 will deliver.
The ALTIMAX™ RT43 is backed by some of the strongest warranty and service programs in the industry. This all-season touring tire has a 45 day customer satisfaction trial and a 75,000 mile limited treadlife warranty. The ALTIMAX™ RT43 comes in a wide range of sizes from 13" – 18” wheel diameters with a UTQG wear rating of 600 for 13" - 15" and 700 for 16' - 18".
General Tire will begin accepting dealer orders on May 1, 2013. Please contact your local area representative for more information.
About General Tire
For more than 95 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Banning Motorsports, CJ Hutchins, Garrick Freitas, Harley Letner, Jerry Zaiden/Jason Campbell/Jerry Whelchel/Mike Childress (Camburg), Jim Riley, Justin Lofton, Macrae Glass, Randy Merritt, Ray Griffith, Rick L. Johnson, Sean Backus, Steve Alexander, Steve La Roza, Ryan Beat, Carl Renezeder, Casey Currie, Kyle Lucas, Robby Woods, Ryan “Fluffer” Hagy, and Marc Burnett.
General Tire is part of Continental Tire the Americas, LLC. (www.generaltire.com). With sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has almost 175,000 employees in 46 countries.
For further information, please contact:
Sheri Herrmann PLT Communications Coordinator Continental Tire the Americas, LLC. 1830 MacMillan Park Dr. Fort Mill, SC 29716 Phone; 704-583-8151 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Media database on the Internet: www.continental-corporation.com
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