Vestas expands Act on Facts campaign to include Sweden; UK and Ireland will follow in November
08:40 CET - 24 Oct. 2013
Vestas expands Act on Facts campaign to include Sweden; UK and Ireland will follow in November.
“Wind energy projects are being put at risk by an increasingly organized and influential anti-wind movement. The Act on Facts campaign is designed to counter factually flawed arguments and misinformation and to tip the balance back in wind energy’s favour,” says Morten Albæk, Vestas Group Senior Vice President globally responsible for marketing, communications and public affairs.
Today at the VIND 2013 wind industry conference in Stockholm, Vestas launches the next phase of its innovative global campaign to separate rhetoric from reality and to channel public support toward political action favouring wind energy.
According to Per Witalisson, CEO, Eolus Vind AB, “We’ve seen projects delayed and even cancelled as a result of public opposition. It’s one thing if the concerns are well-founded and based on real information. It’s a completely different matter when scare-mongering is the source of the problems. We’re pleased to support Vestas’ initiative. It’s long over-due.”
“We know that most people actually want more wind energy in their countries. Politicians and other decision makers just need to hear that more often. So, congratulations to Vestas for taking this step. You’ve done a great job creating an innovative, professional campaign,” says Matilda Afzelius, Development Manager, Nordisk Vindkraft AB.
- five newly-produced vox pop videos addressing key misconceptions about wind energy;
- an expanded section featuring well-documented, fact-based information to help answer common questions about wind energy and dispel some of the more common myths and misconceptions;
- new functions such as Supporters’ Corner and Community Stories sections; and,
- up-to-date information on pro-wind and pro-climate initiatives in which local citizens can engage.
People in 88 countries have visited the Act on Facts web portal since the pilot program was launched in June. During the first two months after launch, more than 930,000 people were exposed to the campaign via multiple social media channels.
The Act on Facts Sweden launch event starts today at 10.15, at the Vestas exhibition stand at VIND 2013 wind industry conference. Vestas Vice President for Sales in Nordic and Baltic Krister Poole Jönsson will be joined by Vestas Head of Public Affairs Northern Europe Lisa Malmquist Ekstrand, who will elaborate further on the initiative and demonstrate the web portal’s functions; and Annika Helker Lundström, CEO of the Swedish Wind Power Association.
For more information on Act on Facts:
Watch Household cost for green electricity video prepared for Act on Facts launch in Sweden:
Or contact:
In Sweden:
Mobile: +46 767 677 180
Globally:
Mobile: +45 4084 1526
About Vestas
Every single day, Vestas wind turbines deliver clean energy that supports the global fight against climate change. Wind power from Vestas’ almost 50,000 wind turbines currently reduces carbon emissions by over 60 million tons of CO2 every year, while at the same time building energy security and independence.
Today, Vestas has delivered wind energy in 73 countries, providing jobs for around 17,000 passionate people at our service and project sites, research facilities, factories and offices all over the world. With 62 per cent more megawatts installed than our closest competitor and more than 57 GW of cumulative installed capacity worldwide, Vestas is the world leader in wind energy.
We invite you to learn more about Vestas by visiting our website at www.vestas.com and following us on our social media channels:
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