Food and Beverage Manufacturers in China Learn the Benefits of SPLENDA® Sucralose
Seminar Conducted by Tate Lyle’s new Asia Pacific Sales, Marketing Applications Development Team
Shanghai, China - More than one hundred food and beverage industry professionals attended a Health Wellness Seminar on December 13, 2007 organized by Tate Lyle’s new Asia Pacific team based in Shanghai.
The theme of the seminar was: “If your consumers love the taste of sugar, they’ll love SPLENDA® Sucralose”, which is also the tag line for the new SPLENDA® Sucralose ingredient advertising targeted to manufacturers in China.
Guests were invited to taste different food and beverage prototype samples formulated with SPLENDA® Sucralose. These samples were prepared by the local Tate Lyle R team in the company’s newly established Shanghai applications centre. In general, guests were unable to differentiate the taste of SPLENDA® Sucralose from sugar, and were surprised to see how low-sugar and low-calorie products can match the taste and texture of full sugar, full calorie products.
Seminar highlights included:
- The Benefits of a Balanced Diet
- Obesity and Diabetes Trends in China
- Consumer Opportunity for Low Sugar Products
- Global Success for SPLENDA® Sucralose in Food and Beverage Products
Tate Lyle operates through two global business units, Speciality Food Ingredients and Bulk Ingredients, supported by Innovation and Commercial Development. The Group's strategy is to become the leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving the Bulk Ingredients business for sustained cash generation to fuel this growth.
Speciality Food Ingredients include starch-based speciality ingredients (corn-based speciality starches, sweeteners and fibres), no calorie sweeteners (including SPLENDA® Sucralose) and Food Systems which provides blended ingredient solutions. Bulk Ingredients include corn-based bulk sweeteners, industrial starches and fermentation products (primarily acidulants). The co-products from both divisions are primarily sold as animal feed.
Tate Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2012, Tate Lyle sales totalled £3.1 billion. http://www.tateandlyle.com. SPLENDA® is a trademark of McNeil Nutritionals, LLC
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