Tate & Lyle launches www.promitorfiber.com
Decatur, IL - July 8, 2008 - Tate Lyle announces the launch of www.promitorfiber.com - a new website that provides food and beverage processors with the latest information on Tate Lyle’s award-winning* PROMITORTM dietary fibers. The site includes videos and podcasts from a number of Tate Lyle scientists and health professionals on a wide range of topics.
The site also includes detailed technical information for both PROMITOR™ Soluble Corn Fiber** and PROMITOR™ Resistant Starch; lists of ready-made prototypes available from Tate Lyle; comprehensive information on suitable product applications; and a sample request facility.
Videos and podcasts provide viewers with easily accessible information on Tate Lyle’s customer offering. Presentations cover (among other topics):
· The technical benefits of PROMITOR™ dietary fibers and how Tate Lyle can support customers with product development, reformulation and other applications challenges;
· Tate Lyle’s integrated customer offering (which includes consumer research insights, market data and trends, expert product applications capabilities, and field technical service);
· Consumer perspectives on fiber and how customers can bring consumer benefits to the market;
· Insights from our Health and Nutrition Sciences team on various nutritional studies.
“Based on consumer trends and interest in “healthier” eating, Tate Lyle has a dedicated commitment to help customers innovate and add functional ingredients, such as fiber, to a wide range of food and beverage products,” said Harvey Chimoff, Director of Marketing, Americas, Tate Lyle. “With www.promitorfiber.com we can provide fiber facts at their fingertips.”
“We are seeing strong interest from food and beverage manufacturers to provide nutritional benefits to their consumers via the addition of fiber, including several products in or near market launch,” adds David Lewis, Business Development Manager, Health Wellness.
* PROMITOR™ Soluble Gluco Fibre has been Highly Commended in the Best New Ingredient category in the Beverage Innovation Awards.
* Tate Lyle’s “PROMITOR™ Fiber H2O with Protein” satiety water received the first Food Product Design Excellence Award in November 2007
**Known as Soluble Gluco Fibre in Europe
Tate Lyle operates through two global business units, Speciality Food Ingredients and Bulk Ingredients, supported by Innovation and Commercial Development. The Group's strategy is to become the leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving the Bulk Ingredients business for sustained cash generation to fuel this growth.
Speciality Food Ingredients include starch-based speciality ingredients (corn-based speciality starches, sweeteners and fibres), no calorie sweeteners (including SPLENDA® Sucralose) and Food Systems which provides blended ingredient solutions. Bulk Ingredients include corn-based bulk sweeteners, industrial starches and fermentation products (primarily acidulants). The co-products from both divisions are primarily sold as animal feed.
Tate Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2012, Tate Lyle sales totalled £3.1 billion. http://www.tateandlyle.com. SPLENDA® is a trademark of McNeil Nutritionals, LLC
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