Four new flavors offer sweet and savory tastes with half the fat of
leading brand of regular potato chips
OMAHA, Neb.--(BUSINESS WIRE)--Apr. 23, 2013--
Orville Redenbacher’s® Gourmet® Popcorn, a brand
of ConAgra Foods, Inc. (NYSE: CAG), is once again bringing an exciting
new choice to the snacking aisle - new Pop Crunch™, a delicious
ready-to-eat popcorn snack. Bursting with crunchy flavor, Pop Crunch is
air popped for half the fat of leading brand of regular potato chips.
Four satisfying Pop Crunch flavors allow you to snack smart, without
sacrificing taste.
Pop Crunch comes in four delicious flavors, including Brown Sugar Cinnamon; Cheddar and Caramel Mix; White and Sharp Cheddar; and Parmesan Herb (Photo: Business Wire)
Made with whole grains, Orville Redenbacher’s Pop Crunch is a great
option for anyone looking for a delicious, feel-good snack this spring –
whether you’re packing a lunch or grabbing an afternoon snack on-the-go.
The sweet and savory collection of flavors includes Brown Sugar
Cinnamon; Cheddar and Caramel Mix; White and Sharp Cheddar; and Parmesan
Herb Mix. Pop Crunch is also ideal for snackers seeking a gluten-free
option.
“We know consumers looking for a better for you snack don’t want to
sacrifice delicious taste,” said Daniel Marple, Vice President and
General Manager for Orville Redenbacher’s popcorn. “Pop Crunch delivers
a satisfying grab-and-go snack that is full of flavor but lower in fat,
and continues Orville Redenbacher’s history of offering premium popcorn.”
Orville Redenbacher’s popcorn has satisfied snack lovers for decades,
and Pop Crunch is the latest in a long line of popcorn innovations. Last
year Orville Redenbacher’s introduced its first ready-to-eat gourmet
popcorn, while the award-winning Pop Up Bowl® gives microwave popcorn
lovers an even more convenient way to enjoy their favorite snack.
Pop Crunch gourmet
popcorn retails for $1.29 for a 2.1 oz. bag and $2.99 for a 5.0 oz.
bag, and is now available at grocery and mass retailers nationwide. For
more information on Pop Crunch and the rest of Orville Redenbacher’s
ready-to-eat, microwave and kernel popcorn, visit www.orville.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's largest
packaged food companies. Its balanced portfolio includes consumer brands
found in 97 percent of America’s households, the largest private brand
packaged food business in North America, and a strong commercial and
foodservice business. Consumers can find recognized brands such as
Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew
National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®,
Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra
Foods brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club stores and
drugstores. ConAgra Foods also has a strong commercial foods presence,
supplying frozen potato and sweet potato products as well as other
vegetable, spice, bakery and grain products to a variety of well-known
restaurants, foodservice operators and commercial customers. ConAgra
Foods operates ReadySetEat.com, an interactive recipe website that
provides consumers with Easy
Dinner Recipes and more. For more information, please visit us at www.conagrafoods.com.
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