Debut of TASTEVA™ Stevia Sweetener in China draws great attention

Shanghai, China, March 29^th, 2013 - Tate Lyle, the global provider of speciality food ingredients and solutions, displayed it’s new naturally sourced sweetener product TASTEVA™ Stevia Sweetener for the first time at FIC 2013 (Booth: 1D83/1F82) on March 26-28 in Shanghai, marking its debut in China after launches in South America and Europe in 2012. TASTEVA™ delivers a clean sweetness and a fresh taste, enabling sugar reduction levels by 50% or more without the bitter/liquorice aftertaste associated with Reb ‘A’ 97 and other stevia products.

“The launch of TASTEVA^TM Stevia Sweetener in China is an important initiative for Tate Lyle,” said Adam Richardson, Vice President and General Manager, Speciality Food Ingredients, Greater China. “TASTEVA^TM, with an optimal steviol glycoside composition, and from a natural source, is the result of Tate Lyle’s comprehensive research and deep expertise in speciality sweeteners. The launch of TASTEVA™ further enhances the company’s sweetener portfolio featuring SPLENDA^® Sucralose, PUREFRUIT^TM Monk Fruit Extract and a wide range of nutritive sweeteners.”

In addition, during this year’s show, Tate Lyle’s PUREFRUIT^TM Monk Fruit Extract which also sits within Tate Lyle’s natural sweetener portfolio was also presented to FiC visitors. PUREFRUIT^TM is a sweetener made from luo han guo, a fruit that has been used and trusted by consumers for generations. It features exceptional stability and versatility and is particularly suitable for Asian beverages such as herbal tea.

Alongside the introduction of the new sweeteners, Tate Lyle launched its brand new Beverage REBALANCE™ and ENRICH™ application services, offering China’s beverage sector support with the development of innovative beverages with significantly reduced sugar and calorie levels, or enhanced nutrition profiles. Visitors to the show were able to taste a wide variety of great tasting prototypes.

“Tate Lyle is committed to helping food and beverage manufacturers create products that meet their specific needs in nutrition and wellness without compromising on taste,” commented Philip Lin, Marketing Director, Asia Pacific. “We rely on consumer research findings, a solid innovation strategy, and global professional experience to help Chinese customers meet consumers’ needs for healthy food options. “Our growing service capability in China is a key focus for Tate Lyle today and will continue to be so in the future,” Lin added.

In addition to bringing novel sweetening solutions, Tate Lyle is committed to enhancing its texturant and wellness product lines, with process resilient RESISTAMYL™, starches, CREAMIZ™ fat replacer, soluble dietary fiber STA-LITE^® Polydextrose and robust food stabilizer systems.

Tate Lyle’s ingredients and solutions are aimed at facilitating a broad range of food and beverage manufacturers’ innovations involving taste and texture, nutrition rebalance and enhancement and cost optimization. As a result, a range of functional and health benefits can be delivered to dairy, beverage, confectionery, bakery and convenience food customers.