Smart Advertising Market 2024 | Growth, Demand and Forecast by 2032
IMARC Group expects the market to reach US$ 6,813.5 Million by 2032, exhibiting a growth rate (CAGR) of 18.09% during 2024-2032.
UNITED STATES, June 26, 2024 /EINPresswire.com/ -- IMARC Group's report titled "๐๐ฆ๐๐ซ๐ญ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐ฒ ๐๐จ๐ฆ๐ฉ๐จ๐ง๐๐ง๐ญ (๐๐๐ซ๐๐ฐ๐๐ซ๐, ๐๐จ๐๐ญ๐ฐ๐๐ซ๐, ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ), ๐๐ซ๐จ๐๐ฎ๐๐ญ (๐๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐ข๐จ๐ฌ๐ค, ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ข๐ฅ๐ฅ๐๐จ๐๐ซ๐, ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐จ๐ฌ๐ญ๐๐ซ, ๐๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ), ๐๐ง๐ ๐๐ฌ๐ (๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐, ๐๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ, ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง, ๐ ๐จ๐จ๐ ๐๐ง๐ ๐๐๐ฏ๐๐ซ๐๐ ๐, ๐๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ), ๐๐ง๐ ๐๐๐ ๐ข๐จ๐ง ๐๐๐๐-๐๐๐๐", The global smart advertising market size reached US$ 1,525.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 6,813.5 Million by 2032, exhibiting a growth rate (CAGR) of 18.09% during 2024-2032.
๐ ๐จ๐ซ ๐๐ง ๐ข๐ง-๐๐๐ฉ๐ญ๐ก ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ, ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ซ๐๐๐๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/smart-advertising-market/requestsample
Factors Affecting the Growth of the Smart Advertising Industry:
โ ๐๐ก๐ข๐๐ญ ๐ข๐ง ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐๐๐ก๐๐ฏ๐ข๐จ๐ซ:
The growing demand for smart advertising due to rising preferences for personalized and relevant advertising experiences among the masses around the world is offering a positive market outlook. Individuals are seeking content that resonates with their interests, preferences, and values. Smart advertising technologies enable advertisers to meet these expectations by utilizing data-driven insights to deliver highly targeted and contextualized ads. Moreover, advertisers can create more compelling and engaging content that drives conversions and builds brand loyalty by understanding the behavior and preferences of individuals.
โ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐๐๐ฅ ๐๐๐ฏ๐๐ง๐๐๐ฆ๐๐ง๐ญ๐ฌ:
The integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), big data analytics, and the Internet of Things (IoT), is propelling the market growth. These innovations empower advertisers to craft more precise, personalized, and effective campaigns. AI algorithms analyze vast amounts of data to understand the behavior and preferences of individuals, enabling targeted ad placements. Moreover, ML optimizes ad delivery in real time, ensuring maximum impact. Big data analytics provide actionable insights, guiding strategic decisions and campaign adjustments. IoT devices offer new avenues for ad engagement, integrating advertising seamlessly into the daily lives of people. These technological advancements not only enhance advertising effectiveness but also drive efficiency and return on investment (ROI) for advertisers.
โ ๐๐๐ญ๐-๐๐ซ๐ข๐ฏ๐๐ง ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ:
The rising need for data-driven insights among companies is contributing to the market growth. In addition, smart advertising utilizes the power of data analytics to inform strategic decision-making, campaign optimization, and performance measurement. Advertisers can identify trends, patterns, and opportunities to refine their targeting and messaging strategies by analyzing vast datasets in real time. Furthermore, data-driven insights enable advertisers to measure the impact of their campaigns accurately, attributing conversions to specific ads and channels. This transparency and accountability not only optimize advertising spend but also facilitate continuous improvement and innovation.
๐๐๐๐๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ฆ๐๐ซ๐ญ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ:
โ Captivate LLC
โ Clear Channel Outdoor Holdings Inc.
โ IKE Smart City
โ JCDecaux Group
โ OUTFRONT Media Inc.
๐๐ฌ๐ค ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ญ ๐๐จ๐ซ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/request?type=report&id=8570&flag=C
Smart Advertising Market Report Segmentation:
๐๐ฒ ๐๐จ๐ฆ๐ฉ๐จ๐ง๐๐ง๐ญ:
โ Hardware
โ Software
โ Services
Hardware represents the largest segment as it enables location-based targeting and proximity marketing in smart advertising.
๐๐ฒ ๐๐ซ๐จ๐๐ฎ๐๐ญ:
โ Interactive Kiosk
โ Digital Billboard
โ Digital Poster
โ Others
Digital billboard holds the biggest market share on account of its ability to display digital images, videos, animations, and interactive content.
๐๐ฒ ๐๐ง๐ ๐๐ฌ๐:
โ Corporate
โ Government
โ Education
โ Food and Beverage
โ Others
Corporate accounts for the largest market share due to the rising focus on data-driven campaigns.
๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ:
โ North America (United States, Canada)
โ Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
โ Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
โ Latin America (Brazil, Mexico, Others)
โ Middle East and Africa
North America enjoys a leading position in the smart advertising market, which can be attributed to the rapid digitalization of business processes.
๐๐ฅ๐จ๐๐๐ฅ ๐๐ฆ๐๐ซ๐ญ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐๐ง๐๐ฌ:
The rising adoption of smartphones and tablets among the masses across the globe is propelling the growth of the market. People are increasingly spending time on digital channels, ranging from social media platforms to streaming services. In addition, digital platforms offer enhanced reach and targeting capabilities for advertisers. Smart advertising leverages this digital ecosystem to deliver tailored messages to the right audience at the right time, enhancing engagement and conversion rates.
Besides this, advertisers are seeking more efficient and cost-effective ways to reach their target audience and measure the impact of their advertising campaigns. Smart advertising solutions offer tools for precise targeting, real-time optimization, and performance measurement.
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
๐๐๐จ๐ฎ๐ญ ๐๐ฌ:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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๐๐จ๐ง๐ญ๐๐๐ญ ๐๐
๐๐๐๐๐ ๐๐ซ๐จ๐ฎ๐ฉ
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