Growing demand for B2B marketing services in developing economies is driving agency growth in the region

LONDON, UNITED KINGDOM, June 21, 2022 /EINPresswire.com/ -- BBN, the world’s B2B agency, announced today it has added two more partners as part of its Emerging Europe Initiative launched a year ago. The two new BBN partner agencies—Diametro of Slovakia and Stoica in Romania—help grow the partnership’s global presence, and especially further solidify BBN’s presence across Europe, now with 22 offices across 17 countries.

“We are very excited to add Diametro and Stoica to our partnership,” said Clif Collier, BBN CEO. “Collectively, our clients are demanding we support them in emerging economies—especially as organisations search for new opportunities—and they are looking for agencies who know the environment and can provide local resource.”

The Emerging Europe Initiative, led by BBN Czech Republic Partner, Marco, has been a great success to date and promises additional partners in the next year as BBN continues to target Bulgaria, Croatia, Slovenia, Georgia and Serbia. The team at Marco will focus their efforts on raising awareness of BBN in the region as well as coordinate recruitment of new partners.

Diametro is the first specialised B2B marketing agency in Slovakia and brings unconventional, intelligent and effective solutions to clients. Diametro uses "Sales Intelligence" to seek synergy between sales and marketing.

“We have enjoyed tremendous growth the last couple years and were looking for a resource to help our agency and our staff continue to evolve across borders,” said Stano Merc, CEO, Diametro. “BBN has such a great history of agency capacity building--as well as training and development of staff--that it simply was something we couldn’t pursue.”

Stoica is a Romania-based B2B digital agency working with small and medium tech & software companies in Europe. Utilising a growth-driven design mindset, they focus on understanding the buyer and their journey, and how marketing actions can best serve them.

“When we set up our agency, we had a vision of supporting our clients break into new markets,” said Andrei Stoica, CEO, Stoica. “It was always a question of how exactly we would do this. With our new BBN partnership, we can do this easily and maintain a high degree of certainty that the support will be consistent and impactful.”

BBN’s approach is based on identifying integrated delivery teams, which have in-depth industry experience, technical and creative competencies, as well as geographic coverage. By drawing on an extensive and diverse global talent pool with a variety of highly specialised skill sets from our global partners, BBN is able to give clients a one-agency experience.

Recognised as one of the Top International B2B Marketing Agencies , BBN partners employ more than a 1,150 B2B specialists working in 61 offices spanning 32 countries, speaking 35 languages and has more than 500 clients from 23 different B2B sectors generating in excess of $187 million in global billings.

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About BBN Ltd.
BBN is the world's leading independent partnership of international B2B communication agencies. For nearly three decades, agencies across the globe have worked together to develop and utilise a highly effective, uniform and structured approach to brand strategy, public relations, marketing and creative services to ensure award-winning results for all of our clients worldwide. To learn more, go to bbn-international.com.

Edward Davis
BBN International
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