April 14, 2010 (FinancialWire) — Krispy Kreme Doughnut Corp. (NYSE: KKD) said that it has awarded development rights to Dough Nut, LLC for 21 Krispy Kreme retail locations over the next seven years in the greater Philadelphia market, which includes southeastern Pennsylvania, southern New Jersey and northern Delaware.

Dough Nut, LLC is owned and operated by Keith Morgan, the former CEO of AAMCO Transmissions, a franchise company in the transmission and powertrain repair business.

Morgan is partnering with Brian Zaslow, who serves as managing director of Dough Nut, LLC. He is a marketing veteran with extensive food service experience, most recently as VP of marketing for a division of Aramark Corp.

The first new Krispy Kreme shop in the market is scheduled to open in late 2010.

North Carolina-based Krispy Kreme is a retailer and wholesaler of sweet treats and complementary products, including its signature Original Glazed doughnut.

Krispy Kreme shops operate in more than 560 locations around the world.

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