Customer Data Platform Market to Reach USD 49.6 Billion, Globally, by 2033 at 27.4% CAGR: Allied Market Research

Rise in demand for personalized marketing across industries such as retail & ecommerce and BFSI & data driven decision making across organizations drives market

WILMINGTON, DE, UNITED STATES, November 26, 2024 /EINPresswire.com/ -- Allied Market Research published a report, titled, "Customer Data Platform Market¹ by Type (Data CDP, Analytic CDP, Campaign CDP and Others), by Deployment (On-Premise and Cloud), Enterprise Size (Large Enterprises and Small and Medium Enterprises), Industry Vertical (BFSI, Retail and E-commerce, Travel and Hospitality, Telecommunications, Healthcare, Media and Entertainment and Others): Global Opportunity Analysis and Industry Forecast, 2024-2033".

The customer data platform market was valued at $4.4 billion in 2023, and is estimated to reach $49.6 billion by 2033, growing at a CAGR of 27.4% from 2024 to 2033.

𝐏𝐫𝐢𝐦𝐞 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐚𝐧𝐭𝐬 𝐨𝐟 𝐠𝐫𝐨𝐰𝐭𝐡 

The capability of customer data platforms to integrate with various marketing technologies and data sources yield a unified and all-encompassing view of customer interactions across channels, which makes them highly appreciated. Companies look for more individualized marketing strategies to increase client interaction and boost conversion rates. Thus, these factors foster the growth of the customer data platform market. 

𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 (𝐆𝐞𝐭 𝐅𝐮𝐥𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝐏𝐃𝐅 – 200 𝐏𝐚𝐠𝐞𝐬) 𝐚𝐭: https://www.alliedmarketresearch.com/request-sample/A09892

𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬

The Analytic CDP segment held the largest market share in 2023. 

By type, the analytic CDP segment held the largest market share in 2023, owing to constant rise in demand for quality analytics of customer data for making data driver decision across businesses.  

The cloud segment held the largest market share in 2023. 

By deployment type, the cloud segment held the largest market share in 2023. Data plays an important role in all businesses and owing to globalization, businesses are constantly adopting cloud solutions for making the data available globally. This factor thereby contributes to the rise in adoption of cloud customer data platform market.  

The large enterprises segment held the largest market share in 2023. 

By user type, the large enterprises segment held the largest market share in 2023, owing to the large volume of data available with large enterprises. However, the small & medium-sized enterprises segment is projected to attain the fastest growing segment from 2023 to 2032, owing to profitable business functions with lower cost and more effective operational solutions. 

The telecommunication segment held the largest market share in 2023. 

By industry vertical, the telecommunication segment held the largest market share in 2023, due to rise in the demand for customized and personalized services to their customers in the telecommunication industry.  

𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚𝐧𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐏𝐥𝐞𝐚𝐬𝐞 𝐟𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐨𝐮𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐭 𝐚𝐭: https://www.alliedmarketresearch.com/connect-to-analyst/A09892

𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤

North America held the highest market share in 2023. 

North America held the highest market share in 2023 owing to the region’s broad access to modern data centers, high-speed internet, and cutting-edge technologies, which are essential for the efficient implementation and usage of CDPs. Considerable businesses and international corporations, which make up a considerable portion of the region's business community, are important CDP users. These businesses frequently have sizable customer bases and intricate data requirements, which fuel the need for advanced data management systems. These factors are thereby contributing to the growth of the North America customer data platform industry. 

𝐏𝐥𝐚𝐲𝐞𝐫𝐬

• Salesforce Inc 
• Oracle Corporation 
• Adobe Inc 
• SAS Institute Inc 
• Microsoft Corporation 
• SAP SE 
• Tealium 
• Sitecore 
• Twilico Inc 
• Braze. 

𝐄𝐧𝐪𝐮𝐢𝐫𝐲 𝐁𝐞𝐟𝐨𝐫𝐞 𝐁𝐮𝐲𝐢𝐧𝐠: https://www.alliedmarketresearch.com/purchase-enquiry/A09892

𝐑𝐞𝐜𝐞𝐧𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭

• In October 2022, Ikue customer data and personalization company based in the UK announced the launch of its new customer data platform designed specifically for marketing teams operating across the telecommunication industry.  

• In May 2022, Amplitude, Inc. announced the launch of a new customer data platform which is capable of collecting and analyzing event data in collaboration with integrated analytical solutions. These solutions are designed for marketing teams to improve the quality of data and expand their customer base.  

𝐁𝐮𝐲 𝐍𝐨𝐰 & 𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 (200 𝐏𝐚𝐠𝐞𝐬 𝐏𝐃𝐅 𝐰𝐢𝐭𝐡 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐂𝐡𝐚𝐫𝐭𝐬, 𝐓𝐚𝐛𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐅𝐢𝐠𝐮𝐫𝐞𝐬) 𝐚𝐭: https://www.alliedmarketresearch.com/customer-data-platform-market/purchase-options

The report provides a detailed analysis of these key vendors in the global customer data platform market. These players have adopted different strategies such as new development, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, portfolio, and strategic moves of market vendors to showcase the competitive scenario.  

Thanks for reading this article, you can also get an individual chapter-wise section or region-wise report versions like North America, Europe, or Asia.

If you have any special requirements, please let us know and we will offer you the report as per your requirements.

Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

𝑶𝒕𝒉𝒆𝒓 𝑻𝒓𝒆𝒏𝒅𝒊𝒏𝒈 𝑹𝒆𝒑𝒐𝒓𝒕𝒔:

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3. Software License Management Market : https://www.alliedmarketresearch.com/software-license-management-market

𝐀𝐛𝐨𝐮𝐭 𝐔𝐬:

Allied Market Research (AMR) is a market research and business-consulting firm of Allied Analytics LLP, based in Portland, Oregon. AMR offers market research reports, business solutions, consulting services, and insights on markets across 11 industry verticals. Adopting extensive research methodologies, AMR is instrumental in helping its clients to make strategic business decisions and achieve sustainable growth in their market domains. We are equipped with skilled analysts and experts and have a wide experience of working with many Fortune 500 companies and small & medium enterprises.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data company in the domain is concerned. Our secondary data procurement methodology includes deep presented in the reports published by us is extracted through primary interviews with top officials from leading online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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¹ https://www.alliedmarketresearch.com/customer-data-platform-market-A09892