Tonic Water Market to Reach $1.17 Billion by 2027, Driven by Premiumization Trends
Allied Market Research report highlights rising demand for high-premium tonic waters and innovative flavors.
WILMINGTON,NEW CASTLE, DELAWARE, UNITED STATES, July 18, 2024 /EINPresswire.com/ -- According to a new report published by Allied Market Research, titled, โTonic Water Market1 by Flavor, Packaging form and Distribution Channel: Opportunity Analysis and Industry Forecast, 2021โ2027,โ The global tonic water was valued at $805.4 million in 2019, and is projected to reach $1,168.9 million by 2027, registering a CAGR of 7.3% from 2021 to 2027.
The market is expected to exhibit an incremental revenue opportunity of $363.5 million from 2019 to 2027. The tonic water market is propelled by the rise in demand for tonic water as a result of rise in preference for premium brands. The rising demand for high-premium tonic waters as a result of change in consumer tastes, rise in standard of living globally and inclination toward innovate products is expected to drive the growth of the global tonic water market size.
๐๐๐๐ญ ๐ ๐ฎ๐ฅ๐ฅ ๐๐๐๐๐ฌ๐ฌ ๐ญ๐จ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ https://www.alliedmarketresearch.com/request-sample/A06850
In order to engage tech-savvy young consumers that seek greater value for money, more personalization, and integrated digital access, luxury tonic water brands have started to develop accurate social media platforms to expand consumer reach. Furthermore, millennia also value quality, authenticity and provenance, and hence, are willing to pay more to enjoy this. The young consumers are inclined to experiment with their alcoholic beverages, which has essentially led to the rise in โcocktail cultureโ. This culture has further enhanced the usage of mixers as an ingredient, thereby propelling the global tonic water market trends.
๐๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐ข๐ฏ๐๐ซ๐ฌ:
๐ก๐๐ซ๐๐ฆ๐ข๐ฎ๐ฆ๐ข๐ฌ๐๐ญ๐ข๐จ๐ง
Premiumisation is a key driver in the market's evolution, particularly as the gin boom levels off. The mixer market is undergoing significant shifts as numerous brands enter the category. However, merely replicating the success of others or pursuing differentiation for its own sake is no longer sufficient. Brands now need to strive for meaningful differentiation to capture fresh interest and stand out in a competitive landscape.
๐๐๐๐ซ๐ค๐๐ญ ๐๐ฒ๐ง๐๐ฆ๐ข๐๐ฌ:
๐ก๐๐ก๐๐ง๐ ๐ข๐ง๐ ๐๐๐ง๐๐ฌ๐๐๐ฉ๐ ๐จ๐ ๐๐ข๐ฑ๐๐ซ ๐๐ซ๐๐๐๐ซ๐๐ง๐๐๐ฌ
While tonic remains a cornerstone of the mixer market, the focus is no longer solely on the classic G&T. Premiumization trends are reshaping the landscape, favoring high-quality brands with a distinct identity and unique selling proposition. With the surge in popularity of Tequila, mezcal, and rum, there's growing demand for flavored tonics tailored to these spirits, as well as alternative mixers like sodas, ginger beers, and colas. The emergence of innovative flavors, such as citrus, herb, and floral infusions, reflects evolving consumer tastes and preferences.
๐๐๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐๐ฌ:
๐ก๐
๐ฅ๐๐ฏ๐จ๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง
Flavor experimentation is driving market growth, offering opportunities for brands to expand their product portfolios and appeal to diverse consumer preferences. From exotic botanicals to fresh fruit infusions and alternative sweeteners, there's a growing appetite for unique and adventurous flavor profiles. However, it's crucial for brands to approach innovation with purpose and direction, avoiding overcomplicated products and prioritizing natural, fresh flavors that resonate with consumers. True innovation goes beyond flavor alone, with brands like BZZD Energy bridging the gap between mixers and energy drinks, catering to health-conscious consumers with naturally caffeinated options sweetened with stevia.
๐๐๐ก๐ข๐๐ญ๐ฌ ๐ข๐ง ๐๐ง๐ ๐ซ๐๐๐ข๐๐ง๐ญ ๐ ๐จ๐๐ฎ๐ฌ:
๐ก๐๐๐ฒ๐จ๐ง๐ ๐๐ฎ๐ข๐ง๐ข๐ง๐
Producers are reevaluating traditional ingredients like quinine, seeking alternatives to offer consumers a broader range of options. Some brands are reducing or eliminating quinine from their formulations to create a milder, more herbaceous bitterness that complements a wider variety of spirits. This shift reflects a growing awareness of diverse consumer preferences and the desire to cater to a broader audience beyond traditional G&T drinkers.
๐ก๐๐๐๐ค๐๐ ๐ข๐ง๐ ๐๐ง๐ ๐๐ซ๐๐ง๐ ๐๐๐๐ง๐ญ๐ข๐ญ๐ฒ
Artistic flair and packaging innovation play a crucial role in distinguishing brands in a crowded market. The use of bold, eye-catching designs and unconventional packaging formats can help brands stand out and capture consumer attention. The Artisan Drinks Co's artistic approach to packaging, featuring bold art deco illustrations, exemplifies this trend. By offering its mixers in larger cans, the company enhances convenience for consumers while maintaining a distinct brand identity in a competitive landscape dominated by established players.
๐๐๐ง๐ช๐ฎ๐ข๐ซ๐ https://www.alliedmarketresearch.com/purchase-enquiry/A06850
The global tonic water market is also expected to be explored in terms of development of tonic water produced using organic, natural and authentic ingredients. With rising consumer consciousness, the demand for beverages produced using organic ingredients is anticipated to grow in the near future. This element creates opportunity for tonic water manufactures to expand the consumer base and generate growth avenues.
The tonic water market analysis comprises flavor, packaging form, distribution channel, and region. By flavor, the market is bifurcated into plain and flavored. On the basis of packaging form, it is segregated into carton and bottle. According to distribution channel, it is classified into on-trade, off-trade and online retail. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of flavor, the plain category was the dominant segment in 2019 with 58.1% share in the market, owing to the fact that plain tonic water has been traditionally largely consumed as a mixer for alcoholic beverages. However, with changes in tastes and preferences of the consumers, the demand for flavored tonic water is expected to grow at a higher CAGR. This shift in demand is anticipated to create widespread flavored tonic water market opportunities.
Depending on packaging form, the bottles segment was the dominant segment in 2019 with 62.9% share in the market, since they have been one of the most traditional means of packaging tonic water. Plastic bottles, were once regarded as the most popular and widely used form of tonic water packaging form. However, glass bottles have gained higher traction in the recent years owing to social elements and rise in on-trade segment.
As per distribution channel, the off-trade segment was the dominant segment in 2019 with 49.3% share in the tonic water market, since off-trade sales segment plays a crucial role in terms of quantity selling. Majority of the off-trade sales are generated through large supermarket chains. Sales strategies such as in-store promotions, tasting for selective products, membership offers and many others have enabled to spur the tonic water market growth sales through this segment.
Region wise, Europe was the prominent region in 2019 due to tremendous popularity and substantial consumption of alcoholic beverages in the region. The Europe region is also the highest producer and consumer of tonic water across the globe with the UK accounting for a maximum global tonic water market share.
๐ก๐๐๐ฒ ๐๐ข๐ง๐๐ข๐ง๐ ๐ฌ ๐จ๐ ๐ญ๐ก๐ ๐ฌ๐ญ๐ฎ๐๐ฒ
By flavor, the plain tonic water segment was the highest contributor to the market, with $468.0 million in 2019, and is estimated to reach $655.1 million by 2027, at a CAGR of 6.8% during the forecast period.
By packaging form, the bottles segment was the highest contributor to the market, with $506.9 million in 2019, and is estimated to reach $759.9 million by 2027, at a CAGR of 7.7% during the tonic water market forecast period.
By distribution channel, the off-trade segment was the highest contributor to the market, with $397.4 million in 2019, and is estimated to reach $540.3 million by 2027, at a CAGR of 6.4% during the forecast period.
In 2019, Europe was the highest revenue contributor, accounting for $360.8 million in 2019, and is estimated to reach $495.6 million by 2027, with a CAGR of 6.5%.
๐๐๐๐ฅ๐ค ๐ญ๐จ ๐จ๐ฎ๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ญ https://www.alliedmarketresearch.com/connect-to-analyst/A06850
๐๐ก๐ ๐ค๐๐ฒ ๐ฉ๐ฅ๐๐ฒ๐๐ซ๐ฌ ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐ ๐ฅ๐จ๐๐๐ฅ ๐ญ๐จ๐ง๐ข๐ ๐ฐ๐๐ญ๐๐ซ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐
๐๐ ๐๐ฏ๐๐ซ-๐๐ซ๐๐
๐๐๐ซ. ๐๐๐ฉ๐ฉ๐๐ซ ๐๐ง๐๐ฉ๐ฉ๐ฅ๐ ๐๐ซ๐จ๐ฎ๐ฉ
๐๐ ๐๐ง๐ญ๐ข๐ฆ๐๐ง๐ฌ ๐๐ญ๐.
๐๐๐จ๐ง๐๐จ๐ง ๐๐ฌ๐ฌ๐๐ง๐๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ
๐๐๐๐ฌ๐ญ ๐๐ฆ๐ฉ๐๐ซ๐ข๐๐ฅ ๐๐๐ฏ๐๐ซ๐๐ ๐ ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ข๐จ๐ง
๐๐๐ก๐จ๐ฆ๐๐ฌ ๐๐๐ง๐ซ๐ฒ ๐๐ฆ๐๐ & ๐๐จ. ๐๐
๐๐ ๐๐ข๐ฑ๐๐ซ๐ฌ
๐๐๐๐ฏ๐ข๐, ๐ ๐ซ๐๐ง๐ค๐ฅ๐ข๐ง & ๐๐จ๐ง๐ฌ ๐๐ญ๐.
๐๐๐ก๐ข๐ญ๐ ๐๐จ๐๐ค ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐๐จ๐ซ๐ฉ๐จ๐ซ๐๐ญ๐ข๐จ๐ง.
๐ ๐๐๐จ๐ฎ๐ญ ๐๐ฌ
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP, based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view of providing business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domain.
We have professional corporate relations with various companies and this helps us dig out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high-quality of data and help clients in every way possible to achieve success. Each and every piece of data presented in the reports published by us is extracted through primary interviews with top officials from leading companies in domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
๐๐๐จ๐ง๐ญ๐๐๐ญ
David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States
USA/Canada (toll-free): +1-800-792-5285, +1-503-894-6022
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1(855)550-5975
help@alliedmarketresearch.com
Web: https://www.alliedmarketresearch.com/reports-store/food-and-beverages
Follow Us on Blog: https://www.dailyreportsworld.com/
David Correa
Allied Market Research
+1 800-792-5285
email us here
Visit us on social media:
Facebook
X
1 https://www.alliedmarketresearch.com/tonic-water-market-A06850