Doctor's P.R.: Public Relations For Orthopedic Surgeons Is Growing

/EINPresswire.com/ A leading spine surgeon is placed on ABC News by Doctor's P.R. Orthopedic surgeons can educate the public & attract new patients with informative stories placed on television shows, according to Gary Grasso, Director of Doctor's P.R., which specializes in private practices.

San Francisco, CA Spine surgeon Dr. Kenneth Light was interviewed with his patient in an ABC TV news story on new technology to treat spinal stenosis, a painful and debilitating back problem, which is becoming more prevalent among the baby boomer generation. The story illustrates how effective medical public relations can be to educate viewers on new treatments and procedures.

Dr. Light's patient, Tim Taylor is recovering from a back problem so severe, he says it was ruining his life. "I couldn't stand up straight," he says. "It was just too painful." Tim was suffering from spinal stenosis, a degenerative condition that strikes most often in people over the age of 50. The condition is impacting aging baby boomers in increasing numbers.

"It's definitely an orthopedic epidemic," says Dr. Light, who recently made news when he performed the first spinal fusion reversal procedures in the U.S. "Within the coming decade, the number of people reporting these types of back problems is only going to increase." Dr. Light says spinal stenosis is caused by a narrowing in the spinal canal, often caused by bone spurs that form on the vertebrae, which compress surrounding nerves. "Correcting severe cases like Taylor's can involve a combination of delicate procedures."

Dr. Light says advanced technology is making it possible to safely reshape the spine with much better results. "The hardware is better and we have stronger instruments that take up less room," he says. "It allows us to manipulate the spine in ways we couldn't have done before."

Dr. Light has been a client with Doctor's P.R. & Medical News for several years. He has been placed on numerous television news and information shows illustrating how the latest techniques in spinal surgery can improve lives for many patients who have had failed back and neck surgeries. Dr. Light is currently scheduled to tape a story with a national T.V. show on spinal disc replacement.

"Orthopedic surgeons in the news can attract new patients by informing the public on treatment options through the credible medium of television," says Gary Grasso, Director of Doctor's P.R. & Medical News.

For information on Doctor's P.R. & Medical News, contact Gary N. Grasso, email - ggrasso@doctorspr.com or call 626.698-2213. Visit www.doctorspr.com

About Doctor's P.R.
Doctor's P.R. is a leader in medical marketing and publicity with over seventeen years of placing hundreds of stories and interviews on television news and talk shows across the U.S. In addition, doctor's p.r. writes and distributes targeted online press releases and places quality web content which brings increased visibility in organic internet search results. Doctor's P.R. represents physicians, medical centers, medical device manufacturers and health & beauty related consumer products.

Gary Grasso, Director
Doctor's P.R. & Medical News
626.698.2213
http://www.doctorspr.com

PR Courtesy of Online PR Media: http://bit.ly/GCtOK9

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