Top local brands presented collections inspired by Peruvian culture, and Leslie Larenas won the Young Creators Contest with “Inexhaustible Painting.”

MIAMI, FLORIDA, UNITED STATES, October 24, 2023 /EINPresswire.com/ -- Peru Moda & Deco 2023 saw the nation’s upcoming and established designers share collections inspired by Peruvian culture and products with companies and attendees from around the country and globe, living up to the event’s 25th anniversary theme of “In Harmony with the World.” Top Peruvian designers Ana Maria Guiulfo and Mariella Gonzalez introduced collections that featured local materials such as alpaca wool, while Young Creators Contest winner Leslie Larenas showcased traditional Peruvian culture through her “Inexhaustible Painting” collection.

Peru Moda & Deco gives local designers a better understanding of international audiences and their preferences and allows international attendees to see what the nation has to offer. Visitors from all over the world, including prestigious brands and buyers from Argentina and the United States, were attracted to the alpaca garments and unique designs presented at the event. This underscores the nation’s growing relevance to the global fashion scene and its ability to interest leading international players.

Introducing vibrant Peruvian collections

Guiulfo’s brand, Ana G, caught local and international attention for the three sophisticated capsule collections shared at the event: “Peruvian Energy,” made with baby alpaca wool; “Wari,” made with 100% pima cotton; and “Echoes de la Mer,” inspired by the beaches Guiulfo visited.

“Peru Moda & Deco has allowed us to reach new buyers in the United States, Germany and the United Kingdom, expanding our reach and connecting us with international buyers,” shared Ana G Brand Manager Khata Puga.

Kero Design, founded by Gonzales, is deeply rooted in Peruvian culture and characterized by its vibrant colors and original designs. Representatives of prestigious brands such as Versace showed interest in their innovative concepts, developed in alpaca wool.

Combining culture and fashion

Peruvian fashion reflects the rich cultural heritage and diversity of its communities, and both the Commission for the Promotion of Perú for Exports and Tourism (PROMPERÚ) and Peruvian brands feel they play a vital role in the industry’s success. “Much more than links in the sector's production chain, we consider these communities true co-creators of Peruvian fashion, since they are a great source of inspiration,” stated PROMPERÚ President Angelica Matsuda. “Their creativity and traditions, deeply rooted in Peruvian culture, are a valuable asset that drives the innovation and authenticity of Peruvian fashion.”

The country’s unique approach to fashion design drew attendees from the United States, Brazil, Canada, China, France, Germany, Italy, Mexico, the United Kingdom to see over 200 Peruvian exhibitors from across the country, with this year’s event expected to generate US$80 million in business.

ABOUT PROMPERÚ

The goal of the Commission for the Promotion of Perú for Exports and Tourism (PROMPERÚ) is to position Perú worldwide by promoting its image, tourist destinations, and value-added export products, contributing to the sustainable and decentralized development of the country.

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