Respected winemaker from Champagne has decided to move to Italy to become Chef de Caves at Ferrari Trento, believing in the quality and potential of Trentodoc.

TRENTO, ITALY, June 15, 2023/EINPresswire.com/ -- Ferrari Trento announced today that Cyril Brun has joined the winery, located in Trentino in the foothills of the Italian Alps, as Chef de Caves. He arrives from Champagne Charles Heidsieck, marking the first time a Chef de Caves has come from Champagne to join an Italian winery as full-time enologist.

Brun succeeds Enologist and Technical Director Ruben Larentis, who joined Ferrari Trento in 1986 and now retires. His 37-year tenure at the winery has seen Ferrari Trento gain recognition as the Italian sparkling wine par excellence, winning the Producer of the Year Award at the Champagne & Sparkling Wine World Championships five times. Larentis was named Winemaker of the Year by Gambero Rosso in 2010. He also received the Lifetime Achievement Award at the Champagne & Sparkling Wine World Championships in 2019.

Born in 1969 in the Grand Cru village of Aÿ, Cyril Brun joined Champagne Veuve Clicquot as a winemaker in 2000, after many years of working at his family’s estate in Champagne. After 15 years with Veuve Clicquot, where he oversaw the Pinot Noir program and led the Innovation and Development Department, Brun was named Chef de Caves at Charles Heidsieck in 2015. In both 2019 and 2022, he was named IWC Sparkling Winemaker of the Year. During his eight-year tenure at Charles Heidsieck, he was recognized internationally for recreating the famous cuvée known as Champagne Charlie.
There are historical links between Ferrari Trento and the Champagne region. At the end of the 19th century, Giulio Ferrari learned to make sparkling wine there. It was he who first brought the Chardonnay grape from Champagne and encouraged its cultivation in Italy. He was the first who understood the vocation of Trentino and in 1902 he founded Ferrari Trento. In both regions, harvesting is done by hand and secondary fermentation takes place in the bottle.

The Trentodoc experience promises to be different for Cyril Brun from that of Champagne, however. Trentodoc vineyards grow at high altitudes, offering qualities unique to mountain viticulture.

Brun joins a young and talented technical team that has been working at Ferrari Trento for several years. The combination of his strong experience and his enthusiasm to take on a new challenge make him an ideal candidate for Italy’s most-awarded sparkling wine company. Ferrari Trento places great value on attracting talent, believing that bringing people with different backgrounds together leads to greater success. After a long process of selection, it became clear that Cyril Brun offers the experience, willingness and passion to take on challenges that will lead to growth opportunity.

“On behalf of my family and the entire team at Ferrari Trento, I express our most heartfelt thanks and congratulations to Ruben for his tremendous achievements over the last few decades,” says Ferrari Trento President and CEO Matteo Lunelli. “We are excited to welcome Cyril to our team. We look forward to the great contributions and knowledge that he brings to our winery and are sure that he will be able to fully express the potential and the unique style of Trentino mountain viticulture. His talent in our category is unparalleled. We have every confidence that he will create exceptional Trentodoc wines that are loyal to our local traditions, while introducing a new perspective.”

Brun shares Ferrari Trento’s values of conveying knowledge and best practices across borders. “I am convinced of the quality of Ferrari Trento and of the potential of Trentodoc,” he says. “The opportunity to create traditional method sparkling wines from the unique, mountainous terroirs of Trentino is a privilege and an exciting opportunity to apply my knowledge and experience to a new context. First, there will be a phase of understanding the terroir before considering any changes. Winemaking is all about details. We will elevate, step by step, by focusing on the small details.”

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About Ferrari Trento
Founded in 1902 by Giulio Ferrari and since 1952 run by the Lunelli family, Ferrari Trento is Italy’s leading luxury sparkling wine and a symbol of the Italian Art of Living. The winery is today a passionate advocate of mountain winemaking and sustainable agriculture. Cultivated along the foothills of the Alps, all Ferrari wines undergo secondary bottle-fermentation in accordance with the rigorous regulations of Trentodoc and are known for their remarkable elegance and finesse. Ferrari Trento has been named “Sparkling Wine Producer of the Year” five times by The Champagne and Sparkling Wine World Championships, the most important competition in the world dedicated only to bubbles.
Ferrari Trento is the toast of Italy par excellence and accompanies the most important moments in culture, sport and entertainment.
www.ferraritrento.com/en/

Erica Nonni
Nonni Strategic Marketing
hello@nonnimarketing.com
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