Hamilton Beach Gets The Attention Of Buyers With Padalog Interactive Sales Catalog App For iPad
/EINPresswire.com/Hamilton Beach, one of the country's leading manufacturers of small kitchen appliances, recently utilized Padalog to create multiple interactive sales catalogs, spanning hundreds of products. By using the Padalog platform, Hamilton Beach was able to avoid the cost associated with developing an application from scratch and provide its sales force and customers with a nimble, customizable, and interactive product sales app in less time.
With hundreds of products in over 30 small kitchen appliance categories, the Hamilton Beach sales force was in dire need of a more streamlined and dynamic presentation tool. Still, they were wary of devoting the time and resources it takes to develop a proprietary catalog application from the ground up. So, when SaaS and mobile app developer Padalog presented them with its new catalog app for the iPad, the appliance powerhouse jumped at the opportunity.
"Padalog is providing an easy and affordable solution for making product information readily available to sales reps and customers," said Richard Low, National Account Manager for Hamilton Beach.
Using the new Padalog iPad app, Hamilton Beach is now able to take along detailed information and high-resolution photos of all its small appliances, which can be beautifully displayed on an interactive tablet or smartphone. "A picture is worth a thousand words," said Low. "A quality picture with a detailed product description presented in a dynamic way will get the attention of the buyer."
"Printed catalogs, sell sheets, and brochures are useful communication tools, but it's hard to get a customer excited about yet another literature packet," said Padalog's George A. White, "but with the iPad and Padalog, companies can provide the same information in a much more visually appealing and engaging format. And the information in the app can be updated at any time, so it's always current."
According to HB's Low, "the response internally has been overwhelming. Harnessing technology with an iPad sales tool like Padalog's interactive catalog app, gives the HB sales team an advantage when working with retail partners."
About Hamilton Beach
As one of the country's leading distributors of small kitchen appliances, Hamilton Beach Brands, Inc. sells over 35 million appliances every year under the Hamilton Beach(R), Eclectrics(R), Proctor Silex(R) and TrueAir(R) brands.
For more about Hamilton Beach, visit: http://www.hamiltonbeach.com
About Padalog
Founded by entrepreneur Joe Wein, Padalog(R) is a Chicago-based SaaS and mobile app developer. Padalog helps companies increase sales and profits with interactive catalog apps for tablets and smartphones, including the Apple(R) iPad(R), iPhone(R), and Android(R).
For more about Padalog, visit: http://www.padalog.com
Media Contact:
George A. White
Padalog LLC
312-583-3351
http://padalog.com
PR courtesy of Online PR Media: http://bit.ly/tGlJE9
With hundreds of products in over 30 small kitchen appliance categories, the Hamilton Beach sales force was in dire need of a more streamlined and dynamic presentation tool. Still, they were wary of devoting the time and resources it takes to develop a proprietary catalog application from the ground up. So, when SaaS and mobile app developer Padalog presented them with its new catalog app for the iPad, the appliance powerhouse jumped at the opportunity.
"Padalog is providing an easy and affordable solution for making product information readily available to sales reps and customers," said Richard Low, National Account Manager for Hamilton Beach.
Using the new Padalog iPad app, Hamilton Beach is now able to take along detailed information and high-resolution photos of all its small appliances, which can be beautifully displayed on an interactive tablet or smartphone. "A picture is worth a thousand words," said Low. "A quality picture with a detailed product description presented in a dynamic way will get the attention of the buyer."
"Printed catalogs, sell sheets, and brochures are useful communication tools, but it's hard to get a customer excited about yet another literature packet," said Padalog's George A. White, "but with the iPad and Padalog, companies can provide the same information in a much more visually appealing and engaging format. And the information in the app can be updated at any time, so it's always current."
According to HB's Low, "the response internally has been overwhelming. Harnessing technology with an iPad sales tool like Padalog's interactive catalog app, gives the HB sales team an advantage when working with retail partners."
About Hamilton Beach
As one of the country's leading distributors of small kitchen appliances, Hamilton Beach Brands, Inc. sells over 35 million appliances every year under the Hamilton Beach(R), Eclectrics(R), Proctor Silex(R) and TrueAir(R) brands.
For more about Hamilton Beach, visit: http://www.hamiltonbeach.com
About Padalog
Founded by entrepreneur Joe Wein, Padalog(R) is a Chicago-based SaaS and mobile app developer. Padalog helps companies increase sales and profits with interactive catalog apps for tablets and smartphones, including the Apple(R) iPad(R), iPhone(R), and Android(R).
For more about Padalog, visit: http://www.padalog.com
Media Contact:
George A. White
Padalog LLC
312-583-3351
http://padalog.com
PR courtesy of Online PR Media: http://bit.ly/tGlJE9
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