General - General Tire releases new commercials featuring off-road racing champion, Carl Renezeder
Fort Mill, SC – (Oct. 5, 2011) – When an off-road racer drives to work, he doesn’t sit in morning rush hour, he doesn’t get stuck at red lights and he never has to find a new route when road conditions get rough. This October, General Tire will be releasing two new commercials starring seven-time off-road champion Carl Renezeder hard at work.
The fast-paced, action-based commercial features Renezeder in his short-course race truck fitted with General’s Grabber competition tire — the ultimate off-road, high-performance tire, tested in some of the world’s most treacherous conditions and most rigorous terrain. The second commercial demonstrates that off-road racers also demand performance for their street trucks, and that the Grabber is the optimum choice for on- and off-road conditions. As the dramatic 30-second spots come to a close, the narrator ends with, “General Tire. Anywhere is possible.”
The spots were produced by Mad Media of Oceanside, Calif., and were filmed on the highway and desert terrain of California’s Inland Empire. Slated to be released in October on CBS, SPEED and Versus, the adrenaline-pumping spots aren’t for the faint of heart. To catch a glimpse of Renezeder blazing through the desert, you can view both commercials on YouTube’s General Tire Channel: www.youtube.com//teamgeneraltire
For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile FreestyleMx.com Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Marc Burnett, Kent Kroeker, Mikey Childress, Carey Hart, Josh Merrell, Jeremy “Twitch” Stenberg, Robby Woods and Jeff “Ox” Kargola.
General Tire is part of Continental Tire the Americas, LLC. (www.generaltire.com). CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.
The fast-paced, action-based commercial features Renezeder in his short-course race truck fitted with General’s Grabber competition tire — the ultimate off-road, high-performance tire, tested in some of the world’s most treacherous conditions and most rigorous terrain. The second commercial demonstrates that off-road racers also demand performance for their street trucks, and that the Grabber is the optimum choice for on- and off-road conditions. As the dramatic 30-second spots come to a close, the narrator ends with, “General Tire. Anywhere is possible.”
The spots were produced by Mad Media of Oceanside, Calif., and were filmed on the highway and desert terrain of California’s Inland Empire. Slated to be released in October on CBS, SPEED and Versus, the adrenaline-pumping spots aren’t for the faint of heart. To catch a glimpse of Renezeder blazing through the desert, you can view both commercials on YouTube’s General Tire Channel: www.youtube.com//teamgeneraltire
For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile FreestyleMx.com Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Marc Burnett, Kent Kroeker, Mikey Childress, Carey Hart, Josh Merrell, Jeremy “Twitch” Stenberg, Robby Woods and Jeff “Ox” Kargola.
General Tire is part of Continental Tire the Americas, LLC. (www.generaltire.com). CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.
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