- Technical Market Commentary -

July 27, 2010 (FinancialWire) (By Frank Kollar) (Go to http://www.financialwire.net/?s=cmmtry for all recent commentaries.) — Last week Cintas Corp. (NASDAQ: CTAS) released earnings a couple cents below what Wall Street expected. Third-quarter net income fell to $48.9 million or 32 cents a share, from $71.8 million, or 47 cents, a year ago. Revenue for the three months ended Feb. 28 fell 5.2% to $861.8 million. Analysts had expected the company to earn 30 cents a share.

But share prices rose on the news and have been rising since.

On Monday, July 26, shares rose 1% and made their highest close since mid-May. In doing so, Cintas also broke above resistance at $26.00 a share.

Monday’s close was also above the 50% retracement of the entire April to July decline that loped some 17% off shares prices.

Cintas’ next target is at $26.70, the 61.8% retracement and after that the prior rally highs up at $28.79 a share.

(Go to http://www.financialwire.net/2010/04/22/about-kollar/ for more about Mr. Kollar, and go to http://www.financialwire.net/?s=kllrfby+cmmtry for more of Kollar’s commentaries.)

Today’s FirstAlert is underwritten by ShareIntel(r) Shareholder Intelligence Services** (see below).

The FirstAlert(tm) “Money Index” The FirstAlert(tm) Money Index Synopsis is an indicator of the depth of market direction or indirection. While not always including the same stocks, the combined NYSE, AMEX and NASDAQ 25 Most Actives and combined NYSE, AMEX and NASDAQ Greatest Percentage Losers and Greatest Percentage Winners (weighted against pure monetary loss/gain) indicate the direction in which the mass of money is flowing, as well as the general focus of the market.

(Summary of July 26, 2010’s Session) — Last session’s most actives showed 24 advancers versus 1 decliner. Volume leaders were led by Citigroup, Inc. (NYSE: C) (streaming research for Citigroup available at http://investrend.stocksmart.com/ri/toc?tid=7921), the SPDRS S&P 500 Trust ETF (AMEX: SPY) (streaming research for SPY available at http://investrend.stocksmart.com/ri/toc?tid=34430), YRC Worldwide, Inc. (NASDAQ: YRCW) (streaming research for YRCW available at http://investrend.stocksmart.com/ri/toc?tid=7771), Bank of America Corp. (NYSE: BAC) (streaming research for BAC available at http://investrend.stocksmart.com/ri/toc?tid=8456), Microsoft Corp. (NASDAQ: MSFT) (streaming research for MSFT available at http://investrend.stocksmart.com/ri/toc?tid=4652), General Electric Co. (NYSE: GE) (streaming research for GE available at http://investrend.stocksmart.com/ri/toc?tid=8030), the Financial Select Sector SPDRS ETF (AMEX: XLF) (streaming research for XLF available at http://investrend.stocksmart.com/ri/toc?tid=1026233) and the PowerShares QQQ Trust ETF (NASDAQ: QQQQ) (streaming research for QQQQ available at http://investrend.stocksmart.com/ri/toc?tid=1044870).

The FirstAlert(tm) Economics Calendar lists Weekly Chain Store Sales (8:55 am ET); Case-Shiller Home Price Index for May (9 am ET); Consumer Confidence Index for July (10 am ET); Treasury auctions 2-year notes (1 pm ET).

The FirstAlert(tm) Events Calendar showcases the BEC Analyst Event, and WCBO, SNBC, HFWA, CLFC at the Keefe, Bruyette & Woods Community Bank Investor Conference.

The FirstAlert(tm) Earnings Calendar highlights Active Power, Inc. Q2 2010; Cathay General Bancorp Q2 2010; Ecolab, Inc. Q2 2010; Hanmi Financial Corporation Q2 2010.

Quote of the Day: "I believe in rules. Sure I do. If there weren't any rules, how could you break them?" — Leo Durocher (07/27/1906 – 10/07/1991), US baseball player, coach

Word of the Day: potlatch \POT-lach\, noun: A ceremony at which gifts are bestowed on the guests in a show of wealth that the guests later attempt to surpass.

In context: “On social media, the potlatch takes the form of outtweeting and outsharing the field, overloading the network with fragments of oneself as users seek a ranking.” — Rob Horning, "Gift Glut," Popmatters.com, May, 2010

(Potlatch comes from the Chinook language, meaning "gift." Nearly identical words exist in the languages of various tribes of the Pacific Northwest.)

Today is: Barbie-in-a-blender Day

FirstAlert(tm) Website of the Day: http://freeculture.org/blog/2004/07/12/

Happy Birthday: 1938 – Gary Gygax, American role-playing game creator (Dungeons & Dragons) (d. 2008).

Today in History: 1974 – Watergate Scandal: the House of Representatives Judiciary Committee votes 27 to 11 to recommend the first article of impeachment (for obstruction of justice) against President Richard Nixon.

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**FirstAlert(tm) is underwritten by Investrend Communications. Today’s Investrend featured partner is ShareIntel(r) Shareholder Intelligence Services: Manage Wall Street. Don’t allow Wall Street to manage your company. Know who’s holding, buying and selling your company’s stock.  Don’t “fly blind.” Know who’s buying your competitors’ stock.  Don’t miss opportunities. The publicly-traded market offers great potential rewards, but those rewards don’t come easily.  Today’s market landscape is tougher to navigate than ever before − and it’s simply a fact that numerous companies do not survive. That fact is even more true for lesser-capitalized and development-stage public companies. The ShareIntel(r) program provides concrete, actionable solutions that give such companies an immediate and formidable competitive advantage. Without liquidity and a properly-valued, protected share price, a public company is enjoying none of the benefits of being a public company while still having to do all the work of being a public company. That’s the bottom line:  Liquidity.  And a properly-valued, protected share price. ShareIntel(r) suite of solutions gives a public company what it needs to accomplish those key objectives − and to thrive, instead of just survive. For more information write to resources@investrend.com with “ShareIntel” in the subject line.

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Disclosure: Frank Kollar’s Fibtimer.com (http://www.fibtimer.com/) ETF Timing Strategy has a position in Cintas Corp.

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