June 8, 2010 (FinancialWire) — Cherokee Inc. (NASDAQ: CHKE), a licensor and brand management firm, said that it has entered into an exclusive license agreement with Star Ride Kids in the U.S. for boys woven tops, bottoms and swimwear.

Star Ride Kids is a children’s apparel wholesaler.

Jay Kester, EVP of marketing for Cherokee, said that the deal concerns his firm’s Sideout brand, and that Cherokee continues to have discussions regarding the remaining open categories for Sideout as well as the Sideout Sport brand.

California-based Cherokee is a marketer, licensor and manager of a range of brands it owns and represents, including Cherokee, Sideout, Carole Little. Currently, Cherokee has licensing agreements in a range of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products.

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