Los Angeles, CA (MMD Newswire) May 6, 2009 -- YouTube, Twitter, Facebook, MySpace, Susan Boyle, the Ashton Kutcher/CNN Twitter battle. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. According to Anthony Mora, author of Spin to Win, the online breakthrough story is a myth. "Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain Internet phenomena. Without traditional media attention, the Internet can create temporary flashes - but not stars."

Demystifying The Online Myth: Mora notes that many people don't realize that although YouTube, Twitter, Facebook, and MySpace were big Internet stories, they became global powerhouses because of traditional media coverage in such outlets as CNN, the Today Show, the New York Times, Time and the Wall Street Journal. "The myth is that it all happens online, when actually, it's a sequential online/offline process," he explains. Mora who has been featured as a public relations expert in USA Today, Newsweek, The New York Times, WSJ, The BBC, and CNN is available to consult with businesses and speak with the media to address:

1) The Myth of Social Media Marketing: revealing the #1 necessary ingredient for success online.

2) PR 3.0: Why traditional PR is more important than ever in the virtual world. Mora calls the new media hybrid PR 3.0 - the unbeatable combination of internet savvy and off-line clout "When social media combines with effective PR, you can hit the bull's-eye." To win big in today's marketplace, you must still get picked up by the national media.

3) What Twitter and Facebook aren't telling you about your marketing success.

"Big stories start online, but they truly explode after the mainstream media covers them," explains Mora. "Because the social marketing aspect of the Internet is still relatively new and compelling, many businesses try to replicate the online success stories of Facebook, YouTube and Twitter without using the validation and credibility factor that comes with mainstream media. This can be a particularly costly mistake during a recession." Off-line PR is the real secret to explosive online marketing.

Anthony Mora began his media career as a journalist and editor. His company, Anthony Mora Communications, Inc., has placed clients in Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times His book "Spin to Win," is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field.

For Information Contact: Victoria Hurley 310-993-1840

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