Frank Lynn & Associates Releases New 8 Step Market Coverage Guide for Manufacturers
Frank Lynn & Associates
Chicago, IL (MMD Newswire) December 10, 2008 -- According to John Henderson, CEO of Frank Lynn & Associates, a nationally recognized market strategy consulting firm, the selection of the right mix of sales and distribution channels and evaluation of geographic market coverage are key drivers of sales and market share growth in today’s interconnected global markets.
Based on over 30 years of market strategy consulting experience, Frank Lynn’s Principals and Project Managers have collaborated to offer manufacturers a systematic 8 step proven guide to manage channel selection and effectively evaluate market coverage.
And this powerful guide has been organized so sales, marketing and business managers can independently implement the entire process or use Frank Lynn resources if needed.
This value packed market coverage guide offers a 3 tiered optional pricing schedule to meet the unique needs of manufacturers.
The new book is titled:
The Complete Market Coverage Guide
A Proven Eight-Step Process for Selecting the Right Sales Channels to Market Your Products
Frank Lynn & Associates is the preeminent consulting and research firm in the field of go-to-market strategy. Founded in 1973, the firm brings an unmatched array of partner selection/management experience to its clients.
Frank Lynn & Associates is uniquely qualified to assist manufacturers to implement effective channel selection and market coverage strategies. Their combined knowledge of market entry programs, partnering strategies; new product introductions, deep experience in channel economics and global consulting reach provides a deep base of hands-on experience for their clients.
To get a copy of the Market Coverage Guide while supplies last, go to http://franklynn.com/resources/?t=2540&st=4017
For questions, send an email to kedmunds@franklynn.com or call Karl at 312-558-4866.
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