Bank Uses New Technology to Gather Deposit Accounts

BATON ROUGE, La., April 30, 2018 (GLOBE NEWSWIRE) -- Investar Bank was built upon relationship banking where you visit your banker in a branch location to conduct business. In a world where technology is constantly advancing and evolving, Investar has strategically developed another new channel for customers to open deposit accounts with the Bank. It’s called “Video Banking by Investar Bank” and can be found in the Apple iTunes and Android Google Play app stores.

This dynamic platform is an innovative way to connect with the Bank – saving on gas, time and effort. Driving to a branch location is not needed to open new accounts. Once the app is downloaded from a phone or tablet, users will be able to video chat with a brilliant Investar Banker. Customers as well as non-customers can now interact directly with a Bank representative using this modern technology. This new option is an alternative allowing a high degree of flexibility to those individuals with hectic schedules. When people are unable to visit one of our branches to open new deposit accounts, they can simply do it from the convenience of their own home, office or even their car. Just no video banking while driving!

“As we continue to grow, Investar explored many different ways to offer account openings without stepping foot inside of a branch. I am so excited to be one of the first community banks in the United States to offer this new technology to those interested in learning more about our great products that can be opened online,” John D’Angelo, President and Chief Executive Officer, said. “This is just another way we are delivering our relationship style banking to enhance the experience for our valued customers,” D’Angelo continued.

The possibilities that Investar’s Video Banking App will provide are endless – new markets without branches and less branches within markets served. This is a natural progression of high touch service without leaving your home or office. Investar is expanding its access to Louisiana residents who wish to open new accounts remotely. At the end of each customer’s interaction is a brief survey to gain immediate feedback after each video session. Investar is always looking at ways to improve and strives to deliver premier experiences.

Investar chose One Touch Video Chat to develop this new channel to deliver an enriched customer experience. Future plans include enhancing our website experience by integrating the same video chat capability thus offering multiple ways to connect with our Bankers. Download the app today to begin discussing our brilliant deposit product offerings with a Bank representative.

Investar Holding Corporation (NASDAQ:ISTR), parent company of wholly-owned subsidiary Investar Bank, had total assets of approximately $1.6 billion as of March 31, 2018. Investar Bank is a full-service community bank headquartered in Baton Rouge, La. offering extensive banking products and services for individuals and businesses for over 10 years. The Bank serves several markets across South Louisiana with 20 branches: the Baton Rouge area (four branches in Baton Rouge, one in Denham Springs, one in Port Allen, one in Gonzales, one in Prairieville, one in Jackson, one in Slaughter, one in St. Francisville & one in Zachary), Hammond, the Acadiana area (one in Lafayette, one in Ville Platte, one in Mamou and one in Pine Prairie) and the New Orleans area (one in Metairie, one in Elmwood and one in Mandeville). Equal Housing Lender. Member FDIC. To learn more, visit www.InvestarBank.com.

Contact: 
Lisa O'Deay 
225.227.2330 
lisa.odeay@investarbank.com

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