/EINPresswire.com/ -- MADD Canada and Allstate Insurance Company of Canada are urging everyone to make sober driving a priority this summer, starting with this weekend's Canada Day celebrations.

"Celebrating Canada's birthday is a great way to kick off the summer season, and this year, we have the added bonus of a long weekend," said MADD Canada National President Angeliki Souranis. "However you are celebrating, please be sure to have a sober ride home if you're going to be drinking. Arrange a designated driver, take public transit or call a cab."

Together with our sponsor, Allstate Insurance Company of Canada, MADD Canada is urging everyone to help prevent impaired driving this Canada Day, and all summer long, by:

• Never driving a car, boat, ATV or any other vehicle while impaired;
• Never riding with a driver who is impaired;
• Calling 911 to report suspected impaired drivers.

"Impaired driving has a devastating impact on individuals, families and communities," said Allstate Canada President and CEO Ryan Michel. "But we can help protect ourselves and each other by making responsible choices. Whether you're going to be on the road, on the water, or on the trails this summer, please don't drive impaired or accept a ride from someone who is impaired. Your life and the lives of others could depend on it."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country's leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in "Good Hands®" as well as its employees, and has been listed four years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.

For more information, contact:

Angeliki Souranis
National President
MADD Canada
514-515-6233
asouranis@madd.ca

Karen Benner
Manager, Public Relations
Allstate Insurance Company of Canada
905-415-4151
kbenner@allstate.ca

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