ZAGG Hits Record High in Screen Protection Market Share of 51%
SALT LAKE CITY, June 08, 2016 (GLOBE NEWSWIRE) -- ZAGG Inc (Nasdaq:ZAGG), a leading global mobile lifestyle company, today announced that ZAGG’s dollar share in Cellphone Screen Protection continues to improve, reaching a three-year high of 51% in the U.S. for April 2016, according to The NPD Group’s Retail Tracking service.
According to NPD, ZAGG’s InvisibleShield® screen protection line has increased market share by 65% over the past two years1. ZAGG has led the sector’s growth through product innovation and outstanding customer service, while building the strongest brand and broadest distribution in the category.
Data collected by NPD’s Checkout Tracking℠, which tracks consumers’ checkout receipts, shows that consumers increasingly want to protect their phones, as evidenced by rising sales of screen protection at the time of a mobile phone purchase.
“Recent changes in wireless provider contract terms have driven a consumer need to preserve a phone’s condition to maximize trade in value. As a result, we are seeing increasing consumer awareness and desire to purchase screen protection,” said Brian Stech, ZAGG’s Executive Vice President of Global Sales and Marketing. “Our new InvisibleShield launches coming in 2016 will build upon our heritage in product innovation, with enhanced material composition, unparalleled protection and an improved installation method.”
InvisibleShield® is the #1 selling2, award-winning, industry standard for screen protection. Designed with Military Grade™ toughness and engineered with self-healing Nano-Memory Technology™, InvisibleShield offers maximum protection against impact damage and scratches to keep mobile devices looking as new as the day they came out of the box. InvisibleShield products are available at zagg.com and leading retailers worldwide.
ZAGG, InvisibleShield, Military Grade, and Nano-Memory Technology are trademarks of ZAGG Intellectual Property Holding Co., Inc.
Mophie is a registered trademark of mophie, Inc.
Checkout Tracking is a service mark of The NPD Group, Inc.
About ZAGG Inc:
ZAGG is a global leader in accessories and technologies that empower mobile lifestyles. Widely acclaimed for product innovation, the Company has a diverse, award-winning portfolio sold under the ZAGG®, mophie®, InvisibleShield®, and iFrogz® brands. The Company’s brands can be found at leading retailers worldwide. ZAGG has operations in the United States, Ireland, Netherlands, and China. For more information, please visit the company’s websites at www.zagg.com and www.mophie.com.
1 Source: The NPD Group/Retail Tracking Service/US/CellPhone&TabletScreenProtection/May2014-April2016/Based on Dollars
2 Source: The NPD Group/Retail Tracking Service/US/CellPhone&TabletScreenProtection/Jan2014-Mar2016/Based on Units and Dollars
CONTACT: Investor Relations: ZAGG Inc Kim Rogers 801-506-7008 kim.rogers@zagg.com Press Inquiries: Lorraine Woodcheke Edelman 415-486-3284 Lorraine.Woodcheke@Edelman.com
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