International Best Selling author, entrepreneur and leading marketing expert Derek Champagne’s book Don’t Buy A Duck went to #1 in Amazon in Under 24 hours.

FAYETTEVILLE, ARKANSAS, UNITED STATES, February 17, 2016 /EINPresswire.com/ -- DontBuyADuck.com latest book Don’t Buy A Duck: Stop Wasting Money & Only Do Marketing That Works! by entrepreneur, marketing expert, International Best Selling Author, and Founder of The Artist Evolution, Derek Champagne. Derek Champagne has written the new e-book, Don’t Buy A Duck: Stop Wasting Money & Only Do Marketing That Works! for professional practice owners (medical, dental, law firms, etc.) wanting an edge on the competition (or those just starting out), marketing directors who need a little help with aspects of overall marketing and entrepreneurs who are looking for someone to manage their marketing and advertising. Derek Champagne’s new international #1 Amazon best selling book, “Don’t Buy A Duck” is now available on Amazon, and soon will be released in hardback. Within the cover you’ll discover the simple premise that marketing doesn’t have to be a mystery. Champagne explains in depth how for small business marketing when using a solid marketing plan outline and detailed go to market strategy your business will increase. Further, whether the business owner desires a better grasp on small business marketing or to gain more advanced insight for larger scale budgets, Don’t Buy A Duck has examples, strategies and tools to help marketers at all levels create a marketing plan outline and go to market strategy.

Derek Champagne further explains small business marketing, the importance of a marketing plan and clear marketing strategies on Outlier Episode 288.

‘... I have read more "marketing," "self-help," "self-improvement," and business related books than I can ever hope to recall. Like anyone, I've had good times and lean. If you're reading a marketing book I doubt it's for "knowledge for it's own sake" or merely for chuckles. You're probably looking for answers or solutions.’ Andre Paul goes on to say, ‘ Here's what I've found: a lot of what is passed off as expertise in the world of educational how to's is reconstituted crap. That is not the case with Champagne's "Don't Buy A Duck." His is a unique perspective and as you read, while he does not inundate you with irrelevant (to your situation, perhaps) step-by-steps, he does something better. He gives insights based on his real world experiences that empower you to see and assess your marketing frame of reference. More than anything, in this fast paced world of rapid change and Moore's Law of growth in the high tech sector, keeping up is a wearying task…’

Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here in this guide to marketing made easy.

Starting with his own confession of how he learned the consequences of good money poorly spent (spoiler alert: it involves a yard sale, a station wagon, and a confused and frightened duck named Quackers), Champagne breaks down the mystery of marketing, one question at a time. Offering a thorough overview of the crisis points that strike fear into the hearts of startups and gold standard companies alike.

Champagne shines a light on solid solutions that help promote strategic thinking and consistent execution. Often business owners and entrepreneurs struggle with and are frustrated with the time, money, and energy spent on marketing not seeing a solid rate of return. Don’t Buy A Duck is the perfect guide for business owners and entrepreneurs who feel lost and are struggling to get customers in their door and dollars in the drawer.

Don’t Buy A Duck, provides a better understanding of how to strategically design and implement marketing that works. This book unpacks the whole process of branding your business and marketing your brand, soup to nuts: everything from how to conduct market research to how to write a marketing plan to how to brainstorm marketing strategy and brand identity documents.

In a singularly readable, friendly format, Champagne walks through tried and true tactics for advertising and promotion, never leaving the reader’s side as they wind through what is no longer a mysterious experience.

Regardless of the marketing budget or how extensive a brand build is, Don’t Buy A Duck is the indispensable guide to marketing strategy business owners and entrepreneurs been waiting for.

A Fayetteville, AR native, Derek Champagne entrepreneurial spirit started from an early age. Derek Champagne has always been interested in fostering connections and finding an audience, in both the marketing and music fields. Now CEO of The Artist Evolution, a marketing, design and practice management firm he founded in 2007, Champagne helps businesses of all budgets design and implement marketing strategies that work. He’s developed and managed brands and marketing campaigns in multiple industries from startups to household names. He has pioneered marketing strategies in the medical and dental communities, and has used his twenty-plus years of advertising, branding, and marketing experience to build a formidable business.

Derek Champagne
Don't Buy A Duck
480-695-7913
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