OMAHA, Neb.--(BUSINESS WIRE)--Aug. 17, 2015--
ConAgra Foods, Inc. (NYSE: CAG) announced Darren Serrao has been
appointed to the new position of chief growth officer, effective today,
August 17, 2015. Serrao will report to chief executive officer, Sean
Connolly.
“Darren is a talented industry veteran with significant leadership
experience who will be a tremendous addition to our team,” said Sean
Connolly, chief executive officer, ConAgra Foods. “Darren brings proven
innovation and new product development expertise, operational experience
and a strong consumer focus. This appointment reflects our ongoing
effort to remake ConAgra Foods into a focused, higher-margin, more
contemporary and higher-performing company. I look forward to the many
contributions Darren will make as we continue to execute our strategy.”
As chief growth officer, Serrao will lead the Growth Center of
Excellence at ConAgra Foods that includes insights, innovation, research
and development and marketing. The Growth Center joins multiple
departments to improve connectivity and boost speed-to-market, ensuring
strong insights lead to relevant and timely products with the right
marketing support.
Darren Serrao said, “I am pleased to join ConAgra Foods to help drive
the next stage of the company’s growth. I look forward to working
closely with Sean and the rest of the talented ConAgra Foods team as we
implement a focused and cohesive approach to innovation and marketing.”
About Darren SerraoDarren Serrao was most recently senior
vice president, chief marketing and commercial officer at Campbell Soup
where he led the U.S. consumer business, Campbell's largest line of
business. Previously he was vice president of innovation and business
development for Campbell North America where he accelerated the
business's growth from innovation and acquisition. Serrao also held
several P&L and marketing positions during his career, including roles
with PepsiCo and Unilever. Serrao earned his bachelor’s degree from
Carleton University in Ottawa, Ont., Canada.
About ConAgra FoodsConAgra Foods, Inc., (NYSE: CAG) is one
of North America's largest packaged food companies with branded and
private branded food found in 99 percent of America’s households, as
well as a strong commercial foods business serving restaurants and
foodservice operations globally. Consumers can find recognized brands
such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy Choice®, Hebrew
National®, Hunt's®, Marie Callender's®, Orville Redenbacher's®, PAM®,
Peter Pan®, Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra
Foods brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug stores.
Additionally, ConAgra Foods supplies frozen potato and sweet potato
products as well as other vegetable, spice, bakery and grain products to
commercial and foodservice customers. ConAgra
Foods operates ReadySetEat.com, an interactive recipe website that
provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
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