W Hotels Worldwide is partnering with global music artist and entrepreneur will.i.am and Coca-Cola to bring the EKOCYCLE™ brand to its rooms worldwide.

Rolling out into W Hotels in North America first with global properties to follow, each king-size sheet set utilizes approximately 31 recycled 20-oz. plastic bottles – equating to more than 268,000 plastic bottles across all W Hotel beds in North America. The sustainable sheets are made using the same high-quality process as the W brand’s current bedding, with the only difference being the use of recycled polyester instead of new polyester.

Additionally, the “Mobile Charger and Accessory Valet” (MCAV), a USB charging device that also acts as a bedside jewelry/watch stand and alarm clock, will soon grace nightstands in all W Hotel rooms worldwide, powering up devices and waking up guests from Los Angeles to London. Developed by Miniwiz, an emerging engineering firm from Taipei focused exclusively on post-consumer recycled material design applications, the MCAV is partially created out of three recycled plastic bottles and is available in six colors, including gold, red, hot pink, black, white and silver.  

“W guests want to live a stylish, more sustainable lifestyle and this partnership is a way to allow them to do so when they are on the road,” said Sarah Doyle, global brand director, W Hotels Worldwide. “Working with will.i.am and Coca-Cola’s EKOCYCLE brand allows us to ‘change’ our sheets, reset our alarm clocks and pledge to make a difference one W Hotel stay at a time.”

The sheets and MCAVs will be available for purchase online at whotelsthestore.com.

Astrid Stawiarz/Getty Images for W Hotels Worldwide

Sarah Doyle (left), will.i.am and Bea Perez announce the partnership at W New York  on April 13.

Embedded in the ethos that “waste is only waste if we waste it,” the idea for EKOCYCLE was born after will.i.am was inspired to turn waste left behind at a Black Eyed Peas gig into recycled sought-after objects and joined forces with The Coca-Cola Company. EKOCYCLE works with iconic brands to help consumers recognize that items they consider waste today can live on as brand new lifestyle products they can use tomorrow. As longtime partners, Starwood Hotels & Resorts, the parent company of W Hotels, and The Coca-Cola Company share a similar sustainability vision. W Hotels currently has 46 hotels and retreats worldwide and is on track to reach 60 properties by 2017.

“When it comes to finding partners for the EKOCYCLE initiative, Coca-Cola and I want to work with those who understand our message: that being more sustainable can be stylish," said will.i.am. "The new EKOCYCLE sheets and chargers that will now be at W are further proof that we can transform so much of the way we live through more sustainable, recycled materials.”

Bea Perez, vice president and chief sustainability officer at The Coca-Cola Company, added, “The EKOCYCLE brand mission is to excite and inspire people around the idea that waste can be valuable and create new, desirable products. Starwood Hotels & Resorts Worldwide has been a likeminded innovator of sustainable solutions and longtime partner of Coca-Cola. We’re delighted that W Hotels is joining the EKOCYCLE movement and providing hotel guests worldwide with the opportunity to experience sustainable luxury with EKOCYCLE brand sheets.”