Honda Rearview Report: June 7 - June 13, 2014
"This week we embark on an exciting new journey with the launch of our 360-degree Honda Stage music marketing platform, which extends our longtime involvement in music promotion in some very exciting and even groundbreaking new ways.
Honda has been deeply invested in music for the past thirteen years through the Honda Civic Tour, which has associated the brand and the Civic with some of the hottest up and coming musical talents in America, along with Honda's partnerships with some of the most premier musical festivals in the nation. And we'd like to think that this has something to do with our success in keeping the Honda brand young in spirit and market reach.
Today our Civic and Accord rank #1 and #2 as the most popular vehicles with car buyers under the age of 35. In fact, they've done so for the past decade. Of course, the product will always be king, but talking to customers on their turf and on their terms is an increasingly important element of any successful brand, and we think Honda Stage does exactly that."
- Tom Peyton Assistant Vice President, Advertising and Marketing American Honda
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