Tate & Lyle Formally Introduces TASTEVA® Stevia Sweetener at Engredea
Tate Lyle, a leading global provider of specialty food ingredients and solutions plans to showcase its TASTEVA® Stevia Sweetener in Anaheim, Calif., USA at booth 363 at Engredea, the largest natural and organic products trade show in the world. Drawing on the trending flavor of the year, blackberry, the company is showcasing the ingredient in a blackberry peach sparkling beverage formulation.
TASTEVA® Stevia Sweetener is the natural, zero-calorie stevia sweetener that offers a clean, sweet taste with no bitter aftertaste, meeting consumer demand for natural, low-calorie and low-sugar products. It achieves 50 percent or more sugar reduction without the bitter aftertaste, even at higher usage levels.
“We know that consumers are concerned about calories but aren’t willing to give up the great taste of the foods and beverages they love,” said Amy Lauer, marketing manager–North America, Tate Lyle. “In order to develop a proprietary stevia sweetener that delivers on that demand, we put extensive sensory testing at the heart of our development process. Because the bitter aftertaste associated with other stevia sweeteners is absent with TASTEVA® Stevia Sweetener, there's no need to use masking ingredients, which lowers the costs and complexity of formulation and leads to a simpler ingredient list for our customers.”
Engredea is the only event to showcase the entire natural products value chain in one place and is co-located with Natural Products Expo West. Nearly 300 companies are expected to be exhibiting, and attendees include more than 9,000 brand managers, formulators, product developers and senior executives who drive finished goods innovation.
Media Contacts: Amy Lauer, Marketing Manager, North America, Tate Lyle, (224) 229-8229 Ali Hobbs, gyro for Tate Lyle, (513) 379-8041
Notes to editors
Tate Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, operating from over 30 production facilities around the world.
Tate Lyle operates through two global business units, Speciality Food Ingredients and Bulk Ingredients, supported by the Innovation and Commercial Development group. The Group's strategy is to become the leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving Bulk Ingredients for sustained cash generation to fuel this growth.
Speciality Food Ingredients consists of three platforms: Texturants, which includes speciality starches and stabilisers; Sweeteners, which comprises nutritive sweeteners and our range of no-calorie sweeteners including SPLENDA® Sucralose; and our Health and Wellness portfolio which includes speciality fibres and our salt-reduction offering. Additionally, our food systems business provides a wide variety of blended ingredient solutions.
Tate Lyle Bulk Ingredients includes bulk sweeteners, industrial starches and fermentation products (primarily acidulants). Corn co-products from both divisions are primarily sold as animal feed.
Tate Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2013, Tate Lyle sales totalled £3.3 billion. http://www.tateandlyle.com. SPLENDA® is a trademark of McNeil Nutritionals, LLC.
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