Beat Old Man Winter to the Punch With Continental’s ExtremeWinterContact™ Tire
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- Category: Latest News
- Created on Thursday, 24 October 2013 11:52
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As temperatures drop below 45-degrees Farhenheit and extreme winter weather hits, now is the time to change to winter tires.
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Follow this 10-point checklist to help prepare your car for winter.
Ft. Mill, S.C. – October 24, 2013. As Old Man Winter starts to make appearances across the U.S., it’s time to start thinking about winter tires. Did you know that once the temperature drops below 45-degrees Fahrenheit, an all-season tire’s ability to grip the road decreases. It’s a fact. Severe weather brings on a new set of driving challenges – slush, ice and hard-packed snow – and with it, the need to replace your all-season tires with winter tires if you live in a part of the country where temperatures drop below 45-degree Farhenheit on a regular basis. With all the performance capabilities built into today’s vehicles, they will only perform as consistently and responsively as the tires they run on. In winter weather, that can mean the difference between focused braking power and out-of-control handling.
“All-season and winter tires are about as similar as sandals and snowshoes,” said Travis Roffler, director of marketing, Continental Tire. “Summer and all-season tires just aren’t designed to hold the road in the same way that winter tires do. During winter, without the proper tires, drivers can experience a dramatic drop in grip, resulting in longer stopping distances, less driving control and by far, less confidence. It’s also important to install winter tires on all four wheel positions for optimal control.”
Continental has been one of the main driving forces in the extraordinary improvement in the performance of winter tires over the years. With cutting-edge technology, today’s modern winter tires are uniquely designed to deliver confidence and control in snow, ice and cold weather conditions. They are specially engineered to deliver a substantial increase of traction over all-season radials – by as much as 25 to 50 percent. That’s enough gripping-traction and braking power to avert a severe weather-related accident.
Continental’s ExtremeWinterContact™ tires are engineered with pliable tread compounds and tread designs that remain soft and flexible in even the coldest temperatures, increasing the contact area and providing better grip on wet or icy roads. This tire is designed for excellent snow and ice traction and performs superbly on dry and wet pavement in cold temperatures.
When making the switch to winter tires, it’s also a good time to have your tires rotated. Make sure to check the tread depth of your tires as well. This can be done by placing a penny into several tread grooves across the tire. If part of Lincoln’s head is always covered by the tread, you have more than 2/32” of tread depth remaining which is the recommended depth per the National Highway Transportation Safety Administration (NHTSA). Lastly, check tire pressures. Tires can lose one pound of pressure for every drop of 10-degrees Fahrenheit so it’s important to follow the pressures outlined in the owner’s manual for your vehicle. And don’t forget to check the spare tire too.
Once your car is properly shod for the season, there are other steps drivers can take to prepare for the cold, icy and snowy conditions of winter. Now is the time to give your car a thorough checkup. Follow this list of 10 items to prepare for your winter driving (note: some work may need to be done by a professional):
- Antifreeze – Make sure the level is full and at a 50/50 mix of water/antifreeze.
- Wipers – Replace wipers for maximum performance in snowy, slushy, icy conditions.
- Wiper Fluid – Fill up because one long mile in slushy conditions behind a semi-truck can mean low visibility.
- Shocks – Have a professional check your shocks as defective shock absorbers increase braking distance and shorten the life span of tires.
- Battery – Clean posts and check for optimum performance.
- Brakes – Have brakes inspected for optimal performance in slick conditions.
- Spark plugs – Check for wear and replace if necessary.
- Tires – Check tread depth and pressures and make the change to winter tires if warranted.
- Emergency Kit – Carry an emergency that includes items like: flares, small shovel, sand or kitty litter, snow brush/ice scraper, jumper cables, flashlight, extra batteries, extra cell phone charger, gloves, boots, blankets, and high-energy snacks.
- Extreme Traveling - If you are a winter sports enthusiast traveling in the mountains or are planning a long drive across country to Grandma’s house for the holidays, consider carrying snow chains. They may be required in certain areas to drive on the road or over a mountain pass.
Just remember, always use caution when driving in extreme weather conditions.
For more information on Continental’s line of winter tires, or to locate a dealer near you, visit www.continentaltire.com.
About Continental AG
With sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has almost 175,000 employees in 46 countries.
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions. The ProContact EcoPlus and CrossContact LX20 were also awarded a Consumer’s Digest Best Buy award in 2012. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, ALMS, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.
Media Contacts:
Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC; 29707 Phone: +1-(704)583-8151 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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