Continental Tire Enhances GOLD Program
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- Category: Latest News
- Created on Thursday, 02 May 2013 08:48
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Continental encourages dealers to utilize the GOLD calculator to help increase cash rewards.
Fort Mill, SC - May 1, 2013. Continental Tire the Americas, LLC has made further enhancements to the GOLD program with the launch of the GOLD dealer calculator. The GOLD calculator, accessible through Continental’s dealer site (www.ContiLink.com), allows dealers to project and optimize their total GOLD rewards by setting a purchasing plan. This addition increases the value of being a Continental Tire partner by making it easier for dealers to track and project their progress in earning reward dollars within the GOLD program. The new sales tool demonstrates how to boost GOLD rewards by increasing total tire purchases or changing product mix.
“Our dealer base is extremely important to Continental,” said Travis Roffler, director of marketing for Continental Tire. “The GOLD program was born in an effort to meet the needs of our independent tire dealers and we are always looking to make the experience better. The new enhancements will make it even easier for our dealers to forecast their tire purchases in order to maximize their cash rewards.”
Continental’s GOLD program puts the emphasis on marketing support for independent tire dealers and focuses on their needs. Continental’s GOLD dealers have direct access to industry-leading programs, innovative point-of-purchase and collateral material, attention grabbing showroom displays, signage, and award-winning training through the ContiLink site. The current sales tracking tools show dealers their up-to-date detailed tracking information including volume bonus, first year new-dealer anniversary bonus, and incentive trip. Now, with the new enhancement of the GOLD calculator, dealers will be able to create their sales plan. All with the click of a mouse
“Continental has worked hard to develop industry-leading tools for our dealers that are easy to navigate and implement,” said Roffler. “In addition to the new enhanced ContiLink functionality, we are hopeful more dealers will take advantage of our dealer marketing tools like Engage360, RPM, and our Dealer Support Website. Our goal is to help our dealers sell more tires and we think our new enhancements can assist with this.”
About Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions. The ProContact with EcoPlus Technology and CrossContact LX20 with were also awarded a Consumer’s Digest Best Buy award in 2012. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.
About Continental Tire
With preliminary sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 170,000 employees in 46 countries.
Media Contacts:
Sheri Herrmann PLT Communications Coordinator Continental Tire the Americas, LLC. 1830 MacMillan Park Dr. Fort Mill, SC 29716 Phone; 704-583-8151 Cell: 704-905-6433 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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