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Created on Friday, 01 March 2013 13:50

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• Continental Tire will make its debut at the 12 Hours of Sebring in March.

• Continental Tire also named presenting sponsor of the PC class.

Fort Mill, SC – March 1, 2013.  Today Continental Tire was named the exclusive tire supplier for the Prototype Challenge (PC) class in the American Le Mans Series presented by Tequila Patrón (ALMS) for the 2013 season. Continental Tire will also become the presenting sponsor of the PC class with the official name being, “Prototype Challenge presented by Continental Tire”. Continental tires will debut in the PC class at the Continental Tire-sponsored, ALMS-sanctioned test, March 11-12 at Sebring.

“Continental Tire is honored to step up and help support the PC class in ALMS this year,” said Travis Roffler, director of marketing for Continental Tire. “Sports car racing continues to grow in the US, and we’re certainly eager to expand on our portfolio and showcase our technologies to such a dedicated audience. This is certainly a step toward the future of sports car racing for us.”  

“It’s always a tremendous day when we can welcome a new manufacturer into the American Le Mans Series presented by Tequila Patrón,” said ALMS president and CEO Scott Atherton. “The platform we provide to manufacturers encourages technical advances – a goal we share with Continental Tire. Our PC teams and our customers will certainly benefit from this new partnership.”

Continental Tire’s technology-driven products, combined with their superior performance in the GRAND-AM Series, make them an excellent fit with ALMS. The PC class will use the same race-proven tire as the GRAND-AM Rolex Sports Car Series Daytona Prototype (DP) class. Continental Tire will provide full at-track support at all ALMS races in 2013.  And, as part of the agreement, Continental Tire will receive logo placement on all PC cars (front, sides and rear). Continental Tire will also air commercial spots during the ALMS broadcasts on ABC, ESPN2 and SPEED.

Continental Tire will continue as the exclusive tire provider to the GRAND-AM Rolex Series as well as the title sponsor of the Continental Tire Sports Car Challenge Series.

Join in the conversation on Twitter (@continentaltire and @almsnotes) at #thefuture.

About Continental Tire the Americas Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets.  Our ultra-high performance tires include award-winning technologies that focus on safety, help save money and reduce CO2 emissions.  The ProContact EcoPlus and CrossContact LX20 were also awarded a Consumer’s Digest Best Buy award in 2012.  Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America.  Continental Tire is a proud supporter of the GRAND-AM Road Racing Series, ALMS, Major League Soccer (MLS), West Coast Customs, the Las Vegas Invitational and Las Vegas Classic, Wendy’s 3 Tour Challenge, Chris Rado, Lingenfelter Performance Engineering, NSCAA, Petty’s Garage, UNC Athletics, and Duke Athletics.

About Continental AG With preliminary sales of €32.7 billion in 2012, Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently has more than 170,000 employees in 46 countries.

About the American Le Mans Series Presented By Tequila Patrón The American Le Mans Series presented by Tequila Patrón is based on the prestigious 24 Hours of Le Mans. It features multiple classes of purpose-built prototypes and production-based GT cars that race on the same track at the same time. The ALMS holds events annually throughout North America on premier urban street circuits and top permanent natural terrain road courses. The American Le Mans Series has a leadership role in motorsports for the furthering of alternative fuel technology and use. The ALMS was the first motorsports body in the world to embrace an entire suite of alternative energy sources – E10 and E85 cellulosic ethanols, isobutanol, clean diesel and hybrid technologies. For additional information, please visit alms.com.

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