Oral Care Market Expected to Reach USD 67.05 Billion by 2032 – Research by SNS Insider

The Oral Care Market Growth is Driven by Rising Consumer Awareness, Innovative Products and Demand for Advanced Dental Solutions.

AUSTIN, TX, UNITED STATES, December 19, 2024 /EINPresswire.com/ -- According to Research by SNS Insider, The Oral Care Market¹ Size was valued at USD 37.42 billion in 2023 and is expected to reach USD 67.05 billion by 2032, growing at a CAGR of 6.72% over the forecast period 2024-2032.

Oral Care Market Overview
The oral care market is witnessing significant growth driven by rising awareness of dental hygiene, increasing prevalence of oral diseases, and growing demand for innovative dental products. Key factors contributing to market expansion include technological advancements, growing disposable incomes, and the introduction of convenient, travel-friendly oral care solutions. The global demand for oral care products such as toothpaste, toothbrushes, dental floss, and mouthwash has surged, especially in developing economies where oral hygiene awareness is on the rise.

E-commerce platforms play a pivotal role in the distribution of products. Demand for premium oral care products, including electric toothbrushes and medicated toothpaste, has grown due to changing consumer lifestyles and preferences. Manufacturers are increasingly investing in research and development (R&D) to cater to consumer demands for eco-friendly and technologically advanced oral care solutions.

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Key Oral Care Market Players:
Colgate-Palmolive Company
Church & Dwight Co Inc.
GlaxoSmithKline plc
Dr. Fresh LLC
Dentaid Lion Corporation
Procter & Gamble Company
Sunstar Suisse S.A
Johnson & Johnson Services

Segment Analysis

By Product
In 2023, toothpaste emerged as the dominant segment, capturing approximately 45% of the oral care market share. This prominence is largely due to toothpaste being a daily necessity for maintaining oral hygiene worldwide. The increasing consumer preference for specialized toothpaste variants, such as whitening, herbal, and fluoride-free options, has significantly driven demand. Innovations in formulation, with a focus on addressing issues like sensitivity and gum health, have further contributed to this segment’s growth. Manufacturers are also emphasizing sustainable packaging and natural ingredients to cater to eco-conscious consumers. Premium toothpaste lines targeting specific concerns, such as enamel protection and cavity prevention, continue to gain traction, particularly in developed regions.

By Type
Countertop oral care devices, including water flossers and electric toothbrush stations, accounted for 60% of the market share in 2023. These devices are becoming increasingly popular for at-home use, particularly among consumers seeking advanced solutions for improved dental hygiene. Countertop devices offer superior cleaning capabilities compared to manual alternatives, making them highly attractive to health-conscious individuals. Their popularity has been bolstered by increasing awareness of oral diseases and technological advancements offering customizable features such as multiple pressure settings and smart sensors. These devices have proven particularly beneficial for individuals with braces, implants, or periodontal conditions, enhancing their overall market demand.

By Application
Home oral care applications led the market, holding a significant 70% share in 2023. The increasing trend of self-care and personal wellness has driven consumers to invest in advanced at-home dental solutions. Products like electric toothbrushes, water flossers, and whitening kits are widely preferred for their convenience, effectiveness, and affordability. The proliferation of online retail channels offering easy access to such products has further accelerated growth. Additionally, awareness campaigns highlighting the importance of preventive oral care have encouraged individuals to prioritize daily dental hygiene routines. This shift towards self-administered care reduces dependency on professional dental services, particularly in developing regions.

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Key Market Segments

By Product Outlook
Toothbrush
• Manual
• Electric (rechargeable)
• Battery-powered (non-rechargeable)
• Others

Toothpaste
• Gel
• Polish
• Paste
• Powder
• Mouthwash/rinse
• Medicated
• Non-medicated
• Denture Products
• Cleaners
• Fixatives
• Others

Dental Accessories
• Cosmetic Whitening Products
• Fresh Breath Dental Chewing Gum
• Tongue Scrapers
• Fresh Breath Strips
• Floss
• Others

By Type Outlook
• Countertop
• Cordless

By Application Outlook
• Home
• Dentistry

Regional Insights

Asia Pacific held the largest market share in 2023, accounting for approximately 35% of the global oral care market. The dominance of this region is attributed to the rising population, increasing awareness about oral hygiene, and growing disposable incomes in countries such as China and India. Government initiatives promoting oral health and increasing R&D activities by local manufacturers further boost market growth.

North America is expected to witness significant growth due to the high adoption of advanced oral care products, increasing cases of periodontal diseases, and the presence of key market players. The region’s focus on preventive dental care and rising demand for electric toothbrushes are driving its market expansion.

Europe continues to show steady growth, driven by rising demand for premium oral care products and heightened awareness of oral hygiene in countries like Germany and the United Kingdom.

Recent Developments
• In November 2023, Lion Corporation introduced its latest product line, Dent Health Medicated Toothpaste DX. This innovative toothpaste is specifically formulated to combat periodontal diseases and cavities, addressing two of the leading causes of tooth loss.
• In September 2023: Lion Corporation introduced a new range of CLINICA PRO Toothbrush Rubber Heads. These toothbrushes feature rubbery bristles and are available in soft and medium bristle options, offering improved cleaning efficiency.
• In August 2023: Brushee, an emerging global brand, launched a 3-in-1 product featuring a toothbrush, pick, and dental floss. This product caters to consumers seeking portable oral care solutions while traveling.

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Table of Contents – Major Key Points
1. Introduction
2. Executive Summary
3. Research Methodology
4. Market Dynamics Impact Analysis
5. Statistical Insights and Trends Reporting
6. Competitive Landscape
7. Oral Care Market by Product Outlook
8. Oral Care Market by Type Outlook
9. Oral Care Market by Application Outlook
10. Regional Analysis
11. Company Profiles
12. Use Cases and Best Practices
13. Conclusion

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About Us:
SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

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SNS Insider Pvt. Ltd
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¹ https://www.snsinsider.com/reports/oral-care-market-1069