Growth Initiative Gives BFYW's Stock Room to Grow

4th Open Letter to Shareholders outlines competitive market analysis scrutinizing ten synergistic publicly traded coffee companies, shows strong market growth

Better For You Wellness (OTCMKTS:BFYW)

COLUMBUS, OH, USA, February 26, 2024 /EINPresswire.com/ -- Better For You Wellness, Inc. (OTCQB: BFYW), a leading Ohio-based plant-based and science-focused wellness company operating in the rapidly-growing $1.5T wellness industry, filed an 8-K announcing its fourth in a series of open letters to its Shareholders (Open Letter #4 can be read here¹). The shareholder letter addressed why the Company was making its premium coffee collection, Stephen James Curated Coffee Collection (SJCCC)², "BFYW's North Star." Believing shareholders deserved a well-reasoned answer, and the details Management relied upon to reach its conclusions, BFYW's Chairman and CEO, Mr. Ian James, provided a detailed walk-through of the Company's analysis.

Mr. James indicated that the competitive market analysis identified and intensely scrutinized ten synergistic publicly traded coffee companies and determined each Company's TTM Revenue and Market Cap as of February 19, 2024.

The analysis revealed an average Price-to-Sales (P/S) ratio of 2.04, leading BFYW to determine low and high estimates to establish an average price-to-sale benchmark of 1.97. While many companies reported negative price-to-earnings after funding, BFYW projects SJCCC to break even by the 20th month and remain profitable for the foreseeable future. BFYW's comprehensive analysis incorporates low and high estimates of the P/S ratio to establish an average price-to-sale benchmark of 1.97.

See Competitive Market Analysis Image

"Having strategically entered Kroger last year, our 2024 sales projections anticipate a presence in 250 stores by late summer, with a remarkable doubling of doors served year-over-year for the next four years," said Mr. James. "With growth funding, our ambitious expansion plan projects nearly 4,000 stores by the fifth year, including significant grocers such as Kroger, Giant Eagle, Wegmans, etc."

BFYW meticulously calculated revenue projections, COGs, and operational expenses, "We then leveraged Kroger's metrics and drew on our collective experiences with manufacturing and distribution partners," Mr. James added.

From the analysis, BFYW was able to The annual multiplication of revenue and price-to-sales ratios to form the basis for establishing a year-over-year projected market capitalization (i.e., revenue x P/S = market cap) and market cap (i.e., market cap / authorized shares = share price).

"We undertook the Price-to-Sales Analysis to set our sights on where we thought we could grow the Company from a share price and market cap perspective. The analysis vividly illustrates compelling results, substantiates our decision to take the brand to the public market, and indicates significant growth potential for BFYW Stock." Mr. James said, "These findings underscore the favorable trajectory and potential for growth that BFYW's stock holds in the market."

See Price-to-Sales Analysis Image

Of the BFYW Growth Initiative's findings announced today, Mr. James said, "I hope the information provided helps our shareholders and the market understand our thinking and why I am enthusiastic about championing and raising the capital to implement this initiative. I look forward to sharing a captivating lineup of products to launch soon and informing our shareholders as we progress on this exciting journey."

Background: The BFYW Growth Initiative was developed to grow shareholder value by generating revenue and building profitability via BFYW's Stephen James Curated Coffee Collection. The initiative focuses the Company's energies on the SJCCC premium coffee brand, as coffee is the second most consumed beverage globally. It leverages its retail relationship with Kroger and prepares BFYW's creative/marketing teams to grow brand awareness. Its manufacturing and distribution team ensures the Company can continue to scale commercially at reduced costs for increasing online and in-store coast-to-coast sales. The next step is to secure the growth capital for full implementation.

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Forward-Looking Statements

This press release may contain forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology including "could," "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" and the negative of these terms or other comparable terminology. While these forward-looking statements and any assumptions upon which they are based are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions, or other future performance suggested in this report. Except as applicable law requires, we do not intend to update any forward-looking statements to conform these statements to actual results. Investors should refer to the risks disclosed in the Company's reports filed with SEC (https://www.sec.gov/).

Ian James
Better For You Wellness
investor@bfyw.com

WATCH NOW: See why Stephen James Curated Coffee Collection is one of the best selling Premium Coffees at http://www.youtube.com/watch?v=Fa6cN3j_zpc

¹ https://www.sec.gov/Archives/edgar/data/1852707/000157587224000182/bf043_ex99-1.htm
² https://getsjcoffee.com/