Subscription Insider adds column on membership retention

Industry expert Robert Skrob to write “INSIDER Guide”

BOSTON, Nov. 01, 2016 (GLOBE NEWSWIRE) -- Online media business Subscription Insider today announced the launch of its “Membership Retention INSIDER Guide,” which features exclusive content to help subscription businesses improve one of the industry’s most important key performance indicators.

Membership retention expert Robert Skrob writes the column. Example topics include “11 Reasons Your Monthly Recurring Revenue Doesn’t Grow and What You Can Do About it” “Retention Manager Job Description – How to Find Your Savior of Subscriber Churn ” and “34 Reasons Why Your Subscribers Quit and How to Stop It.”

For more than two decades, Skrob has helped hundreds of membership programs launch and then grow to become some of the largest membership and subscription businesses in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert is president of Membership Services, Inc. and the author of five books on marketing published by Entrepreneur Press. Links to all of Skrob’s membership retention articles will appear at the bottom of his complete author biography.

“The biggest problem with membership and subscription programs is that members quit,” said Skrob. “Many companies can grow their revenue by eliminating the causes of 85 percent of their voluntary cancellations. Too many subscription programs are one-night stands, but companies can transform them into long-term relationships.”

Kathy Greenler Sexton, CEO and publisher of Subscription Insider, said, “Robert’s profound understanding of what members ardently want enables him to help our readers build connections with their members that last for years. His INSIDER Guide provides valuable insights on how to meet and exceed recurring revenue goals, and we’re excited to share his expertise.”

About Subscription Insider
Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription- and member-based products and services. Through exclusive news, research and tools, including case studies, trend reports, buyer guides, tutorials and best-practice information, Subscription Insider provides the industry's most authoritative “how-to” guidance on running subscription and membership businesses more profitably. For more information, please visit www.subscriptioninsider.com or call 800-764-9133.

Jani Spede
jspede@subscriptioninsider.com
866-923-9980 ext. 1