indico to Present Digital Marketing Workshop at General Assembly Boston

How data science is shaping the world of digital marketing

BOSTON, June 01, 2016 (GLOBE NEWSWIRE) -- indico, an innovator in the machine learning and artificial intelligence space, will host a workshop this evening at General Assembly (GA) Boston on how data science is changing the world of digital marketing. The class will take place from 6:30 – 8:30 pm at GA’s Boston office at 51 Melcher Street in the heart of the city’s Innovation District. The workshop will be led by Dr. Dan Kuster, a deep learning researcher at indico.

Workshop Overview

Machine Learning Is Changing Digital Marketing as We Know It

June 1, 2016 6:30 – 8:30 p.m.
General Assembly Boston
51 Melcher Street
Instructor – Dr. Dan Kuster, indico

Where marketers used to rely on a mix of broad demographic data and personal intuition to engage audiences, data analytics and predictive algorithms are now helping them tailor messaging right down to the word. Machine learning lets you say: I want to target people that have posted a picture of a guitar in the last three months, or: I want to target people with the INTP personality type that posted something angry about Bernie Sanders recently. Markers have really managed to crack the code and find ways to innovate using machine learning.

In this workshop, Dr. Dan Kuster, from indico, will explore the science behind today’s stronger, data-driven marketing campaigns, and discuss how you can start applying these strategies to your business. Dan is a deep learning researcher at indico, where he develops technology to automate the analysis of images and text. He has led many data science projects at Fortune 500 corporations, government agencies, nonprofits, and startups.

For more information, visit https://generalassemb.ly/education/ga-indico-present-how-data-science-is-shaping-the-world-of-digital-marketing/7/24371.

About General Assembly
General Assembly (GA) is a global educational company on a mission to empower a global community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting critical skills gaps through best-in-class instruction and providing access to opportunities. GA works with students online and in person across 15 campuses in 4 continents. GA also works with companies as partners in course development and graduate placement as well as helps companies stay competitive in today's digital landscape. Additionally, GA’s focus on affordable and accessible education combined with our education-to-employment approach is helping to create a diverse talent pipeline.

About indico
indico provides state-of-the-art machine learning algorithms for text and image analysis in the form of a simple to use web service. This, for the first time, enables companies to automatically extract meaningful insight from unstructured data regardless of their size or capability. Sentiment Analysis, Social Media Monitoring, Content Filtering, Content Classification, Recommendation, and Personalization are just some of the areas in which indico’s customers are deploying its technology to improve business outcomes. Furthermore, indico’s rapid customization capabilities have also enabled companies such as Mavrck, CO Everywhere, and interlinkONE to quickly develop compelling new solutions that weren’t practical before. indico is privately held and headquartered in Boston, MA. For more information, visit https://indico.io/.

Media Contact:
Tim Walsh
for indico
timw@walshgroupmarketing.com
617.512.1641