Slideshow: Coca-Cola Bottle Art Tour Opens in South Africa
Last week, I was excited to be a part of the opening of the traveling art exhibition, The
I saw consumers and tourists visibly
delighted and excited as they took selfies and sipped on perfectly served, ice-cold bottles of
I opened the event with Sharon Keith, marketing director for
“It is the perfect bottle for the perfect beverage—people know what it means to hold that familiar, ice-cold shape and get ready to be refreshed,” she said.
I told the group that I still marvel at how a consumer goods package has come to hold such iconic status.
When the bottle was created 100 years ago, the objective was
not to create an icon, however. The goal was simply to create a bottle that would
separate
To celebrate 100 years, we decided to create a traveling experience to celebrate the role of the bottle in art and popular culture, featuring 20 artists from all around the world. The years since 1915 have seen the iconic Coke bottle manufactured in glass, PET and aluminum and, through the years, the bottle has served as both an inspiration and a canvas for artists – but it doesn’t end there.
I
learned while in Cape Town that parts of the bottle have also served as
“brush”! In nearly 10 years of studying, exploring and collecting
The show was unveiled during an important time in Cape Town’s cultural calendar: Art and Design Week. The city simultaneously hosted the celebrated Design Indaba convention, which brings together designers from all around the globe.
I was thrilled to be a part of the opening, and we are delighted to welcome consumers all around the world to this experience, which will also visit China, Canada, Argentina and other markets before making its final stop in Sydney, Australia in November. See the complete tour schedule.
Jamal Booker is manager of heritage communications at The