Cointreau Is Funding Your Cinco de Mayo Celebrations with The Return of The Lime of Credit, Featuring a Pop-Up Experience in NYC
Cointreau, the iconic orange liqueur and the essential ingredient in The Original Margarita, is shaking up celebrations this Cinco de Mayo with the return of The Cointreau Lime of Credit – and this time, the stakes are even higher. Following last year’s overwhelming response, Cointreau is giving thousands of Margarita-lovers nationwide even more chances to win cash payouts of up to $500, so they can enjoy Margaritas, made the MargaRight way with Cointreau, tequila, and fresh lime juice.
Starting today through May 5, 2025 at 11:59 PM ET, Margarita enthusiasts can visit Cointreau.com/LimeofCredit to apply for their chance to win. On May 6, 2025, thousands of lucky winners will be approved for The Cointreau Lime of Credit, unlocking prizes paid out via a digital payment app. Whether covering a round of Margaritas for friends, stocking up for your at-home celebration, or hiring a personal lime squeezer (because why not?), securing your Cointreau Lime of Credit is the way to invest in better Margaritas, made with Cointreau, of course.
"Cinco de Mayo and Margaritas go hand in hand, and as the essential ingredient in The Original Margarita, Cointreau is committed to ensuring every Margarita is made the MargaRight way," said Nicolas Beckers, President and CEO at Rémy Cointreau Americas. "With the return of The Cointreau Lime of Credit, we are not only highlighting Cointreau’s role in America’s #1 cocktail, but also giving thousands of consumers the chance to elevate their Cinco de Mayo celebrations and beyond.”
The celebrations don’t stop there. This year, Cointreau is unlocking The Cointreau MargaRight Vault – an exclusive one-day pop-up in New York City. On Monday, May 5, from 2:00 to 7:00 PM ET, New Yorkers can head to the 14th St Passage on The High Line for a Margarita celebration that’s worth its salt—featuring MargaRight Margaritas, a DJ, a photo booth, exclusive merch, and a chance to win up to $500 in The Cointreau Lime of Credit Sweepstakes. Consumers aged 21+ can sign-up for the experience here.
For the latest updates on The Cointreau Lime of Credit and more ways to celebrate, follow @Cointreau_US on Instagram.
And remember—whether sipping at a bar or mixing one up at home, the best investment you can make for Cinco de Mayo is a Margarita, made MargaRight with Cointreau. Cheers!
The Original Margarita:
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Ingredients
- 1 oz Cointreau
- 2 oz blanco tequila
- 1 oz fresh lime juice
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Directions
- Combine all ingredients in a shaker with ice
- Shake vigorously until well-chilled and strain into a rocks glass filled with fresh ice
- Rim your rocks glass with salt and garnish with a lime wheel
About Cointreau:
Iconic orange liqueur creator and cocktail pioneer, Maison Cointreau was founded in 1849 in Angers, France. The brand's heritage as a liquorist-distiller lives on today at the heart of more than 500 cocktails, including the original Margarita and Cosmopolitan. Cointreau liqueur's distinctive character is the result of the meticulous selection, harmony, and distillation of sweet and bitter orange peel essences, a task entrusted to Maison Cointreau’s Master Distiller. Unique and boasting exceptional organoleptic qualities, it's a staple for bartenders and at-home cocktail enthusiasts around the world. Visit www.cointreau.com and follow us on Instagram for more.
To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram via @Cointreau_US or Facebook via @cointreauUS.
About Rémy Cointreau:
All around the world, there are clients seeking exceptional experiences; clients for whom a wide range of terroirs means a variety of flavors. Their exacting standards are proportional to our expertise – the finely-honed skills that we pass down from generation to generation. The time these clients devote to drinking our products is a tribute to all those who have worked to develop them. It is for these men and women that Rémy Cointreau, a family-owned French Group, protects its terroirs, cultivates exceptional multi-centenary spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes high-end and singular brands, such as the Rémy Martin and Louis XIII cognacs, and Cointreau liqueur. Rémy Cointreau has a single ambition: becoming the world leader in exceptional spirits. To this end, it relies on the commitment and creativity of its 1,850 employees and on its distribution subsidiaries established in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.
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