SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix for 2025.

This is the fifth consecutive year that Sugar has been recognized as a Leader in Nucleus Research’s technology value matrix assessments; in the 2024 standalone SFA report, as well as in the 2023, 2022, and 2021 CRM Technology Value Matrix reports.

This year’s report recognizes Sugar Sell as a versatile sales force automation solution that unlocks a sales team’s hidden potential, built on a low/no code platform that adapts to an organization’s unique processes. According to the evaluation, a standout feature of Sugar Sell is its focus on intelligent account management. Additionally, its revenue intelligence capabilities, highlighted by the recent integration of sales-i, further differentiate the solution.

The report also highlights Sugar’s recent product enhancements, including a modernized user interface and improved functionality. These innovations reduce busy work, allowing sales professionals to focus on customer engagement and strategic decision-making.

"Being recognized as a Leader for the fifth consecutive year validates our commitment to intelligent sales automation,” said Zac Sprackett, SugarCRM’s Chief Technology Officer. “Sugar Sell not only digitizes sales processes and manages data – it harnesses AI to unlock sales potential, ensuring sales professionals deeply understand customers and their buying behavior. Sugar Sell empowers teams to then use that insight to engage with clarity, sell with consistency, and close with confidence."

Cameron Marsh, senior analyst at Nucleus Research, shares how Sugar is recognizing the unique needs of key sectors by placing a stronger focus on industries: “Sugar Sell places a stronger emphasis on industries such as manufacturing, distribution, and wholesale -- sectors that rely heavily on robust account management. By delivering differentiated solutions centered around intelligent account management, revenue intelligence, and a seamless seller experience, Sugar Sell is strongly positioned to help businesses drive revenue growth, improve operational efficiency, and ultimately sell their way to success,” said Marsh.

The Nucleus Value Matrix segments competitors based on usability, functionality, and the value that customers realized from each product’s capabilities, measured with Nucleus’ rigorous ROI methodologies.

About SugarCRM

SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries – such as manufacturing, wholesale and distribution – looking to accelerate growth and drive smarter decision-making.

Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in the San Francisco Bay Area, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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