Winn-Dixie Unveils New Shopping Experience in Port Charlotte
PORT CHARLOTTE, Fla., Nov 08, 2011 (BUSINESS WIRE) --
Winn-Dixie Stores, Inc. (NASDAQ: WINN), today celebrated the completion of its sixth transformational store located at 3280 South Tamiami Trail in the Promenades Mall plaza in Port Charlotte. The state-of-the-art store offers guests solutions and service that makes shopping easier and fun.
"This newly transformed store exemplifies a renewed promise to our Port Charlotte neighbors and serves as a one-stop grocery destination catering to the needs, tastes and preferences of the surrounding community," said Randy Rambo, Winn-Dixie regional vice president. "Port Charlotte guests are in for a shopping experience that is both fun and easy and we are excited to provide the surrounding neighborhood with exceptional service that exceeds all expectations."
This multi-million dollar renovation will provide greater convenience and an improved guest experience with a myriad of upgraded features. Past the greatly expanded produce department is an expansive new deli where experienced chefs direct preparation of the wide variety of foods and meal solutions that include made-to-order pasta and pizza, seven flavors of chicken wings, a barbecue bar and a carving station with fresh fish, prime rib and more. In addition, among other exciting changes, a wine and gourmet cheese section staffed by knowledgeable specialists, a greatly enhanced meat and seafood department and an upgraded pharmacy add to the shopping experience.
In addition, the Port Charlotte Winn-Dixie Store also features a new Wi-Fi Internet café and sitting area with complimentary coffee.
Features specific to the newly remodeled Port Charlotte Winn-Dixie include:
| -- New store décor package with a cleaner, | -- Expanded bakery department featuring a large | |
| modern and more attractive setting including a | selection of specialty desserts, pastries and | |
| new store front with an open air farmer's | made-to-order cakes in the bakery, along with | |
| market leading into the store's expanded | loaves of warm, freshly baked bread | |
| produce department that features a wide | -- Expanded meat and seafood department | |
| selection of the season's freshest fruits and | -- Expanded selection of international cheeses, | |
| vegetables. | staffed with an experienced cheese specialist | |
| -- Hardwood flooring throughout the produce and | -- Upgraded wine department with expanded | |
| deli/bakery departments and highly polished | selection of domestic and imported wines | |
| stained concrete floors throughout the store. | -- New liquor store | |
| -- Redesigned and relocated deli/bakery with an | -- Remodeled and expanded pharmacy | |
| experienced chef responsible for planning and | -- Upgraded floral department, featuring an | |
| directing a wide variety of freshly prepared |
assortment of seasonal merchandise and specialty |
|
| hot food selections, including wood burning | gifts | |
| rotisserie, carving station serving freshly | -- Highly polished stained concrete floors that | |
| roasted meats, custom sandwich and sub shop, | look like granite | |
| made-to-order pastas and pizza, fried chicken, | -- New Wi-Fi Internet café and sitting area with | |
| meatloaf, mashed potatoes, macaroni & cheese, | complimentary coffee | |
| wing bar serving seven flavors of chicken wings | ||
| and a barbecue bar | ||
| -- 11 different freshly made compound salads | ||
| including spinach antipasti, curried couscous | ||
| and green apple rocky road |
Physical changes in the store include hardwood flooring throughout the produce, deli and bakery departments and highly polished concrete floors elsewhere in the store, as well as modern lighting and brighter, more colorful décor that showcases the thousands of store offerings. In addition to national name brands, guests can also find "Winn-Dixie" and "Winn-Dixie Organic & Natural" private-label products, which offer national-brand quality at substantial savings. "We are committed to providing our Port Charlotte guests with the greatest value and quality possible," Rambo added.
"This is the new Winn-Dixie," said Jeff Poulk, store director. "With an enhanced product selection and expanded departments, our guests are excited by the new changes taking place. The neighborhood response has been overwhelmingly positive and we look forward to continuing to welcome our guests as they experience their new Port Charlotte Winn-Dixie."
To celebrate the grand reopening, Winn-Dixie will host a series of celebrations throughout November including cooking demonstrations, food tastings, live entertainment, raffles, giveaways and more.
See schedule of events below for full details.
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates approximately 480 retail grocery locations and approximately 380 in-store pharmacies in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
Schedule of Events
All events will take place at the Winn-Dixie at 3280 South Tamiami Trail, in the Promenade Mall.
Thurs., Nov. 10, from 5:30 p.m. to 7:30 p.m.
Grand Opening Day and Open House
Discover a fresh, new shopping experience at your Port Charlotte Winn-Dixie during our Open House event. The community is invited to come join the celebration and tour the newly remodeled store. Guests will enjoy delicious product samplings that highlight the new store features (and receive recipe cards for featured items), live entertainment, giveaways and more.
Thurs., Dec. 1, from 4:00 p.m. to 7:00 p.m.
Taste of Winn-Dixie
Enjoy a Taste of Winn-Dixie with an evening of wine and cheese sampling, a chocolate fountain paired with fresh fruit, food-tasting stations highlighting new store features including the enhanced deli and bakery, live entertainment, gift card raffles and more. In addition, guests will enjoy an Art Night exhibit with St. Charles Catholic Church.
Fri., Dec. 9, from 4:00 p.m. to 7:00 p.m.
Celebrate the Taste of the Season at Winn-Dixie
Winn-Dixie invites the community to taste a fabulous array of seasonal specialties in preparation for those holiday parties. Guests will have the opportunity to sample menu items including perfect holiday meal entrees, festive sides, wine solutions and dessert indulgences. Invite your neighbors and friends to enjoy this delicious holiday food tasting!
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50060838&lang=en
SOURCE: Winn-Dixie Stores, Inc.
Winn-Dixie Stores, Inc.
Eric Barnes, 904-370-7715
904-571-6052 (cell)
EricBarnes@winn-dixie.com
or
Bitner Goodman
Mayra Hernandez, 954-730-7730
954-309-9606 (cell)
mayra@bitnergoodman.com
