Positive News Brings Positive Results for SCB Marketing
Publisher's Space Coast magazines top growth chart in 2011
/EINPresswire.com/ MELBOURNE, Fla. (Sept. 13, 2011) — SCB Marketing announced today that its lineup of targeted Space Coast publications posted impressive gains in the latest audit of readership and were the only print publications in Brevard County to show improvement. The publisher's two flagship magazines topped the charts in their categories and a new offering launched just last year now has tens of thousands of readers.
For the fourth consecutive year, SpaceCoast Living was the most-read magazine on the Space Coast, with readership increasing 9.2 percent to 103,127, or nearly one quarter of adult readers in Brevard County, according to International Demographics of Houston, which audits publications nationwide.
SpaceCoast Business is now the No. 1 business magazine, with a 4 percent increase in readership to 35,371, or 8 percent of the overall market. And newcomer SpaceCoast Living HEALTH, which made its debut in August 2010, now reaches 62,453 adult readers, or an impressive 14 percent of the market, making it not only the No. 1 health publication in Brevard County but also the No. 2 magazine overall.
The strong results reflect SCB Marketing's editorial strategy of providing unique content and its distribution strategy of reaching the key decision-makers and influencers, said Josh Field, president of the publishing company.
"Our content coupled with our laser-focused approach to reaching the Space Coast's most influential consumers has successfully driven readership, which explains our continued growth," Field said. "By being more effective and efficient with distribution and putting our products in front of the right audiences we can deliver greater value to our marketing partners."
SCB Marketing's success also is testament to the positive outlook reflected in its publications, Field said.
"We're uplifting in our approach to editorial content," he said. "That's why people like to read us. They like to find out more about the people and businesses in their community and the charities and organizations they are involved with."
The magazines promote best practices in lifestyles, business and health, which are key to the philosophy espoused by Field and SCB Marketing co-founder Jeff Piersall.
"Jeff and I love to teach and share the lessons we've learned throughout our careers," he said. "We hope people who read our publications can apply something they learned in them toward their business or personal life."
The bottom line is producing magazines that people want to read.
"Clearly, we're filling a niche," Field said. "It's all about high quality production, great writing, great photography, exceptional customer service, getting involved and giving back to the community."
International Demographics conducts its Media Audit in 80 U.S. markets. Its clients include daily newspapers, weekly and monthly local-market print publications, radio and television stations, cable-television operators and online service providers. The Media Audit for Brevard County was reported for April-May 2011.
About SCB Marketing:
Founded in January 2006, SCB Marketing initially created an unbiased forum for local organizations to share best practices in business through its flagship publication, SpaceCoast Business magazine. With its acquisition of SpaceCoast Living magazine in November 2007, SCB had the foundation for a media platform to elevate Brevard County as a place to "live, work and play." The company has added additional publications, websites and signature events to its product mix, and, according to audited media data, reaches 130,000 adult readers on Florida's Space Coast. For more information about SCB Marketing, visit http://www.scbmarketing.com/.
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Contact:
Brittany Hobbs, CBR Public Relations
407-834-7777 or bhobbs@cbrpr.com
/EINPresswire.com/ MELBOURNE, Fla. (Sept. 13, 2011) — SCB Marketing announced today that its lineup of targeted Space Coast publications posted impressive gains in the latest audit of readership and were the only print publications in Brevard County to show improvement. The publisher's two flagship magazines topped the charts in their categories and a new offering launched just last year now has tens of thousands of readers.
For the fourth consecutive year, SpaceCoast Living was the most-read magazine on the Space Coast, with readership increasing 9.2 percent to 103,127, or nearly one quarter of adult readers in Brevard County, according to International Demographics of Houston, which audits publications nationwide.
SpaceCoast Business is now the No. 1 business magazine, with a 4 percent increase in readership to 35,371, or 8 percent of the overall market. And newcomer SpaceCoast Living HEALTH, which made its debut in August 2010, now reaches 62,453 adult readers, or an impressive 14 percent of the market, making it not only the No. 1 health publication in Brevard County but also the No. 2 magazine overall.
The strong results reflect SCB Marketing's editorial strategy of providing unique content and its distribution strategy of reaching the key decision-makers and influencers, said Josh Field, president of the publishing company.
"Our content coupled with our laser-focused approach to reaching the Space Coast's most influential consumers has successfully driven readership, which explains our continued growth," Field said. "By being more effective and efficient with distribution and putting our products in front of the right audiences we can deliver greater value to our marketing partners."
SCB Marketing's success also is testament to the positive outlook reflected in its publications, Field said.
"We're uplifting in our approach to editorial content," he said. "That's why people like to read us. They like to find out more about the people and businesses in their community and the charities and organizations they are involved with."
The magazines promote best practices in lifestyles, business and health, which are key to the philosophy espoused by Field and SCB Marketing co-founder Jeff Piersall.
"Jeff and I love to teach and share the lessons we've learned throughout our careers," he said. "We hope people who read our publications can apply something they learned in them toward their business or personal life."
The bottom line is producing magazines that people want to read.
"Clearly, we're filling a niche," Field said. "It's all about high quality production, great writing, great photography, exceptional customer service, getting involved and giving back to the community."
International Demographics conducts its Media Audit in 80 U.S. markets. Its clients include daily newspapers, weekly and monthly local-market print publications, radio and television stations, cable-television operators and online service providers. The Media Audit for Brevard County was reported for April-May 2011.
About SCB Marketing:
Founded in January 2006, SCB Marketing initially created an unbiased forum for local organizations to share best practices in business through its flagship publication, SpaceCoast Business magazine. With its acquisition of SpaceCoast Living magazine in November 2007, SCB had the foundation for a media platform to elevate Brevard County as a place to "live, work and play." The company has added additional publications, websites and signature events to its product mix, and, according to audited media data, reaches 130,000 adult readers on Florida's Space Coast. For more information about SCB Marketing, visit http://www.scbmarketing.com/.
###
Contact:
Brittany Hobbs, CBR Public Relations
407-834-7777 or bhobbs@cbrpr.com
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