The New York Chapter of the Public Relations Society of America (PRSA-NY) last night announced the winners of the 2021 Big Apple Awards, a prestigious, annual awards program honoring outstanding PR campaigns and projects developed or implemented across the United States. The winners were announced at an awards gala held at the Edison Ballroom in Manhattan on September 28, 2021.

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Honored at the event were the Big Apple Award winners and Honorable Mention recipients, the 15 Under 35 Award Winners, and the PRSA-NY Chapter’s Individual Award recipients including the PRSA-NY Excellence in Mentoring Award, the John W. Hill Award and the PRSA-NY President’s Award which is named by the Chapter’s President.

“After a challenging year for many, it was great to convene our PR industry colleagues together in the same room to celebrate the outstanding achievements of PR practitioners at the Big Apple Awards,” said Andrew Graham, President of PRSA-NY. “Last night’s awards showcased the best of our industry and reinforced the important role public relations and communications plays in shaping our society. Congratulations to all our Big Apple Award winners.”

“It was a thrill for our PRSA-NY members to come together with their peers and enjoy an evening celebrating the excellent work of public relations practitioners over the past year,” said Casey Sheets, Director, 2021 Big Apple Awards. “I extend my thanks to the incredible sponsors, speakers and volunteers that joined PRSA-NY for this memorable occasion.”

The 2021 Big Apple Awards marks a return to an in-person event, following the virtual-four day experience for the 2020 Big Apple Awards. Last night’s event was hosted by Kendis Gibson, MSNBC Morning News Anchor and Loreal Torres, Chief People Officer at Vested, who announced the award categories throughout the evening.

This year, 115 entries were evaluated by diverse teams of senior-level communications practitioners representing a broad range of disciplines and expertise. More than 75 judges reviewed and scored the entries using an online portal and then convened on Zoom for roundtable deliberations to ultimately determine the winners.

For more information about PRSA-NY’s upcoming events, mentorship program, jobs boards, volunteer opportunities, sponsorship opportunities, and for membership details, go to prsany.org.

BIG APPLE AWARDS 2021 WINNERS

PRSA-NY CHAPTER INDIVIDUAL AWARDS

RECIPIENT – JOHN W. HILL AWARD
Helio Fred Garcia
Executive Director, Logos Institute for Crisis Management & Executive Leadership + Columbia University.

RECIPIENT – THE PRSA-NY AWARD FOR MENTORING EXCELLENCE
Sandra Fathi
Chief Strategy Officer, Gregory, FCA

RECIPIENT – THE PRSA-NY PRESIDENT’S AWARD
Kate Ryan
Managing Director, US, Diffusion PR

RECIPIENT – THE HAROLD BURSON AWARD, SPONSORED BY BCW
Joe Cohen
Chief Marketing and Communications Officer, AXIS

CCNY – PRSA-NY – ART STEVENS SCHOLARSHIP RECIPIENT

Madelyn de los Santos
Ad/PR Senior, CCNY | CCNY PRSSA President

BEST-OF THE CAMPAIGN AWARDS

RECIPIENT – BEST OF THE BEST
Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape
Momentum Communications Group & Teaching Matters

RECIPIENT – BEST USE OF RESEARCH, MEASUREMENT & EVALUATION
COVID-19 & Communities of Color: United Way of NYC’s Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church
The TASC Group & United Way of New York City

RECIPIENT – BEST BUSINESS / CAMPAIGN OUTCOME
Empowering New Yorkers to Fight Food Waste One App Download at a Time
360 PR+ & Too Good to Go

RECIPIENT – BEST IN-HOUSE TEAM - HEALTH
Quest Diagnostics

REPUTATION & BRAND MANAGEMENT GROUP
Reputation / Brand Management & Brand Engagement, Integrated Communications, and Spotlight: Brand Engagement

RECIPIENT
Protecting Reputation, Launching Innovations and Keeping Patients Safe During the COVID-19 Pandemic
Quest Diagnostics

RECIPIENT
Educators in Crisis: Supporting a Nation of Teachers in a Pandemic Landscape
Momentum Communications Group

RECIPIENT
A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.
Butler Associates, LLC, Public Relations

HONORABLE MENTION
Entenmann’s Gives Healthcare Heroes a “Standing Doughnation”
Coyne Public Relations

RECIPIENT
Scotch-Brite™ Brand Holiday Gift Guide
HUNTER

RECIPIENT
NCSOLUTIONS Leverages Toilet Paper & Sanitizer Shortages to Calm and Inform CPG Industry
Feintuch Communications

RECIPIENT
Scotch Painter's Tape Paints It Forward
HUNTER

HONORABLE MENTION
TABASCO® Brand Celebrates Family Meal
HUNTER

EVENTS & OBSERVANCES GROUP
Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)

RECIPIENT
Giant Red Kettle
Rosica Communications

RECIPIENT
R&F Delivers Holiday Elves
Diffusion PR

RECIPIENT
Mucinex Shows People How Getting “Back to Normal is Up to You” with COVID-19 PSA Campaign
Legend

HONORABLE MENTION
Etch A Sketch Shakes Up a Celebration of 60 Years
Coyne Public Relations

RECIPIENT
Where There’s a Wheel, there’s a Way: The 38th Annual Shell Rotella SuperRigs Goes Virtual
Coyne Public Relations

PUBLIC SERVICE / PUBLIC AFFAIRS GROUP
Public Service, Public Affairs

RECIPIENT
Communities Matter: Bringing “GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families” to the Masses
Coyne Public Relations

HONORABLE MENTION
Elevating a Mission in the Name of the Next Seven Generations
Allison+Partners

HONORABLE MENTION
Mucinex Shows People How Getting “Back to Normal is Up to You” with COVID-19 PSA Campaign
Legend

HONORABLE MENTION
A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.
Butler Associates, LLC, Public Relations

RECIPIENT
COVID-19 & Communities of Color: United Way of NYC's Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church
The TASC Group

HONORABLE MENTION
Father's Day Taken
Edelman

RECIPIENT
Sparking A Dialogue of Hope: Elevating the Trevor Project’s 2020 National Survey on LGBTQ Youth Mental Health
GCI Health

RECIPIENT
When Cancer Grows Old
GCI Health

CONSUMER MARKETING GROUP
Marketing Consumer Products, Marketing Consumer Services, Best use of Influencers

RECIPIENT
Fueling Extraordinary Rx Lift for a Chronic Disease Brand
GCI Health

HONORABLE MENTION
Robitussin Enlists Famed Coach to Cheer America on to Good Health
Coyne Public Relations

RECIPIENT
Coyne Shines a Light on Philips Hue in 2020
Coyne Public Relations

RECIPIENT
ChapStick® Transcends Event Expectations Amidst Global Pandemic
Coyne Public Relations

RECIPIENT
How The Hershey Company Saved Halloween
Zeno Group & FleishmanHillard

RECIPIENT
PEEPS® Makes a Triumphant Return to Shelves for Easter
Coyne Public Relations

HONORABLE MENTION
Scotch-Brite™ Brand Holiday Gift Guide
HUNTER

RECIPIENT
Boosting Burrow’s Bottom Line Through Strategic Media Targeting
Diffusion PR

HONORABLE MENTION
Boosting Burrow’s Bottom Line Through Strategic Media Targeting
Diffusion PR

RECIPIENT
Crook & Marker Brews Up Buzz with TasteMask
Coyne Public Relations

RECIPIENT
America’s First Direct-to-Consumer COVID-19 Antibody Testing Service
Quest Diagnostics

RECIPIENT
Empowering New Yorkers to Fight Food Waste One App Download at a Time
360PR+

RECIPIENT
Chase Southwest Airlines Honeymoons for Heroes Campaign
FleishmanHillard

RECIPIENT
Lifting Ski House Bookings During a Tough Travel Season
360PR+

RECIPIENT
America’s First Direct-to-Consumer COVID-19 Antibody Testing Service
Quest Diagnostics

HONORABLE MENTION
Lifting Ski House Bookings During a Tough Travel Season
360PR+

HONORABLE MENTION
MUICNEX® Changes the OTC Landscape by Going DTC
Legend

RECIPIENT
Walgreens #DefendYourCrew Flu Shot Campaign
WPP

RECIPIENT
America Runs on Post Dunkin’ Cereals
Carmichael Lynch Relate

BUSINESS-TO-BUSINESS GROUP
Marketing Business-to-business, Global Communications, Crisis Communications & Issues Management, Internal Communications, Investor Relations, Annual Reports, Legal Marketing & Communications

RECIPIENT
Elevating Brand Awareness of Alliantgroup Through Strategic Thought Leadership
Diffusion PR

RECIPIENT
NCSOLUTIONS Leverages Toilet Paper & Sanitizer Shortages to Calm and Inform CPG Industry
Feintuch Communications

HONORABLE MENTION
#BeCyberSmart — National Cybersecurity Alliance with Crenshaw Communications
Crenshaw Communications

RECIPIENT
Informa Pharma Intelligence Response to COVID-19
Diffusion PR

RECIPIENT
‘Using Communications to Strengthen Reputation, Promote Innovation and Keep Employees Informed and Safe During the COVID-19 Pandemic’
Quest Diagnostics

HONORABLE MENTION
A Pandemic of R-E-S-P-E-C-T for NYC’s Medical First Responders.
Butler Associates, LLC, Public Relations

RECIPIENT
When a Coughing Video Goes Viral During a Pandemic: How Proactive Issues Management Mitigated Reputational Issues
Weill Cornell Medicine

RECIPIENT
BMS for Community
GCI Health

HONORABLE MENTION
Using Communications to Keep Employees Informed and Safe During the COVID-19 Pandemic
Quest Diagnostics

TARGETED MARKETING GROUP
Targeted Marketing about Gender, Targeted Marketing to Millennials, Targeted Marketing to Baby Boomers, Marketing Targeted Specifically to Animal Care, Multicultural Public Relations, Targeted Marketing: Additional Multicultural Campaigns

RECIPIENT
No Is Beautiful x Once Upon a NO
Golin

RECIPIENT
STONYFIELD ORGANIC GOES TO THE DOGS Raising the Bar for Outdoor Spaces that are Safer for Pets and their Families
360PR+

RECIPIENT
COVID-19 & Communities of Color: United Way of NYC's Campaign to Address Health Disparities & Vaccine Hesitancy through the Black Church
The TASC Group

HONORABLE MENTION
Father's Day Taken
Edelman

CORPORATE SOCIAL RESPONSIBILITY GROUP
Corporate Social Responsibility, Community Relations

RECIPIENT
Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
Peppercomm

RECIPIENT
Empowering New Yorkers to Fight Food Waste One App Download at a Time
360PR+

HONORABLE MENTION
STONYFIELD ORGANIC GOES TO THE DOGS Raising the Bar for Outdoor Spaces that are Safer for Pets and their Families
360PR+

MEDIA RELATIONS & CONTENT MARKETING GROUP
Spotlight Categories: Content Marketing, Digital Media, Video, Blogs or Microsite, Podcasts, Experiential Marketing, Media Relations, Websites, Analytics, The Next Big Tech Thing: Innovative Technological Approaches to Execution

RECIPIENT
#MakeMilkMoments Digital Media Campaign
Pollock Communications

RECIPIENT
Interviews with Zinaejah
Germinder & Associates, Inc.

RECIPIENT
Worldwide Headquarters of Play
Coyne Public Relations

HONORABLE MENTION
Benjamin Moore Color of the Year 2021 Announcement
HUNTER

RECIPIENT
Chicco “Log-on for Car Seat Safety” Livestream
360 Public Relations

RECIPIENT
Survivorship Today: What It’s Like to Live with Cancer
GCI Health

HONORABLE MENTION
Positioning Shopify as a Commerce Leader
Allison+Partners

RECIPIENT
The COVID Slide: Measuring and Mitigating the Impact of the COVID Crisis on Student Achievement
Zer0 to 5ive

RECIPIENT
Walgreens Unveils Efforts to Support COVID-19 Vaccinations to High Priority Populations
WPP

RECIPIENT
Building Brighter Futures Together - YouthBuild Website Redesign
Goodfuse

About PRSA-NY

The New York Chapter of the Public Relations Society of America is one of the oldest, largest, and most prominent public relations Chapters in the country. Located in the media capital of the world, it offers top-level professional development, networking, mentoring, and awards. PRSA-NY serves communications professionals in agencies, businesses, nonprofit organizations, and government, as well as independent practitioners.

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