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Applied Technology: Rovi Music Database Tapped For RollingStone.com Directory

April 28, 2010 (FinancialWire) — Rovi Corp. (NASDAQ: ROVI) said its music database will help power the new RollingStone.com, Wenner Media's flagship brand that has been covering music and pop culture for more than four decades.

The Rovi music database was selected by Wenner Media to provide its over five million unique RollingStone.com users with comprehensive metadata about their favorite albums and artists ranging from rock to jazz to country and everything in between.

The Rovi music database will serve as the taxonomy of music metadata for RollingStone.com's vast directory of artists and will supplement that directory with album titles, album art and information about tracks, labels and release dates. Rolling Stone's use of the Rovi music database includes identification tags to simplify cross-promotional and sales activities with other Rovi-powered online stores and portals.

The Rovi music database provides commercial data and factual descriptions of more than 1.8 million albums and 16 million tracks ranging from popular hits and cult favorites to minor works and classical masterpieces, as well as corresponding entertainment imagery.

The Rovi music database provides multiple forms of data to support a variety of devices and services across online services, service providers, and consumer electronic platforms, such as websites, social networking sites, mobile, PC and embedded applications. It is a part of a vast Rovi data library that includes information on music, movies, games, books, television, sports, awards as well as cover art, reviews, celebrity biographies, rich media and more.

Rovi holds over 4,400 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.

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