Midwest Airlines Rebranded to Frontier
April 14, 2010 - Republic Airways Holdings Inc., the owner of both Frontier and Midwest Airlines, has chosen to scrap the Midwest brand and use the Frontier name as the public face of the merged airline group.
In addition to the rebranding of Midwest, based in Milwaukee, Republic will also merge the frequent-flier programs of Midwest and Frontier.
In October, Republic had said it would keep both the Midwest and Frontier brands, but Republic CEO Bryan Bedford told the AP that the company was finding that strategy to not be cost effective.
Read more at Airline Industry Today:
Republic Airways news - http://airlines.einnews.com/news/republic-airways
Frontier Airlines news - http://airlines.einnews.com/news/frontier-airlines
Located at http://airlines.einnews.com, Airline Industry Today is a service of EIN News, an industry leader in news monitoring for researchers and analysts. Using a combination of proprietary search technology and human editing, EIN News delivers to its members the latest airline news from around the world. New users to Airline Industry Today can enjoy a no-obligation, one-week free trial.
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In addition to the rebranding of Midwest, based in Milwaukee, Republic will also merge the frequent-flier programs of Midwest and Frontier.
In October, Republic had said it would keep both the Midwest and Frontier brands, but Republic CEO Bryan Bedford told the AP that the company was finding that strategy to not be cost effective.
Read more at Airline Industry Today:
Republic Airways news - http://airlines.einnews.com/news/republic-airways
Frontier Airlines news - http://airlines.einnews.com/news/frontier-airlines
Located at http://airlines.einnews.com, Airline Industry Today is a service of EIN News, an industry leader in news monitoring for researchers and analysts. Using a combination of proprietary search technology and human editing, EIN News delivers to its members the latest airline news from around the world. New users to Airline Industry Today can enjoy a no-obligation, one-week free trial.
About EIN Presswire
The EIN Presswire press release service is a news-syndication solution that distributes news to more than 10 million visitors annually at EIN News and millions more through its press release distribution partners. A news source for journalists, decision-makers and industry professionals worldwide, EIN Presswire targets press releases to a wide array of worldwide business professionals through more than 90 industry channels. EIN Presswire also offers affiliate network opportunities and news distribution to tens of thousands of news subscribers daily. Read the press release live feed at http://www.einpresswire.com and the latest world news at http://www.einnews.com.
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